Boulder, CO (June 24, 2014) – Real Fruit Hydration Drink Mix maker Skratch Labs today
announced a partnership with Australian-based Distributor FE Sports to
bring Skratch Labs products to Australia and New Zealand.
“There is
nothing artificial about this amazing company and that is why their real
fruit hydration drink mixes caught our attention”, said Danny Brkic,
Vice President of FE Sports. “We could not be more excited about
partnering with Skratch Labs and spreading their mantra of everything
REAL throughout Australia and New Zealand.
“We’re really
looking forward to working with Danny and his team – our companies
share similar values and goals in business and life. However, it was a
bit of a shock when they explained to us that the Coriolis effect
influencing the direction of draining water in Aussie bathrooms is a
myth” said Jay Peery, Skratch Labs Director of Sales and Marketing.
FE Sports is a
family-owned Australian company dedicated to supporting their brick
& mortar retailers by partnering with manufacturers who share the
same ethos. We specialize in distributing new-world products to the
Australian and New Zealand cycling, running and triathlon markets.
About Skratch Labs
Founded on
the philosophy that real food is the best source of nourishment, Skratch
Labs has revolutionized the way people think about hydration and its
role in human performance. Using science and real world
practice, Skratch Labs has created a range of real fruit hydration drink
mixes serving human needs from sport to medical. Skratch
Labs’ hydration drink mixes taste great and optimize performance and
well being.
By press release
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