The Soul Project opens its flagship retail location

Laguna Beach, CA (2 June 2014)—Local Laguna apparel brand The Soul Project is on the move with the grand opening of its flagship retail location at 1516 South Coast Highway, between Bluebird and Calliope, right across the street from the Surf & Sand hotel.

To mark the occasion, Soul Project founder Summer Meek and her team are planning a daylong celebration on Saturday June 21st..

“The stars have totally aligned,” said Meek.  “When we saw that the day we wanted to do our grand opening was the actual summer solstice, we knew our timing was perfect.”

The 900 square foot cottage and beautiful garden will feature the full Soul Project line of women’s, men’s and kid’s apparel and accessories, a distinctive assortment of Laguna lifestyle products, and the second location of Print, the company’s apparel and accessory printing service.

“This move is the logical next step in the evolution of our brand” Meek said. “We are truly excited about having our own unique space to tell our story, welcome our customers and spread our wings, and we hope the entire community, locals and visitors alike, will stop by, say hello and experience The Soul Project first hand.”
 
The Soul Project Grand Opening Celebration
Saturday, June 21st
10am-8pm
1516 South Coast Highway (between Bluebird and Calliope)
Laguna Beach, CA  92651

For more information go to www.soulproject.com.
 
About The Soul Project

We are a team of visionary entrepreneurs, designers and artists that has come together to launch a simple and innovative apparel company that holds “socially conscious capitalism” as a core cultural value.

“There are unique places in the world that seem to captivate people and resonate in a way that other places don’t” said Summer Meek, founder of The SOUL Project. “These are our Soul Places, and one of the most ironic things is that even the most beautiful places in the world face significant challenges every single day. Our idea in launching The SOUL Project is to protect the future of each of these places by supporting groups that work on the future–kids and the environment– in a grass roots way.”

“With organizations like Patagonia and Tom’s Shoes as inspirations, The SOUL Project looks to follow the path of non-traditional commerce where the activities and success of the company are driven by the desire to make a positive contribution in the world” said Don Meek, co-founder of The SOUL Project. “We think of The SOUL Project as an organizing framework that connects the dots in the most direct way possible.

In addition to local graphic “printables” such as Laguna Soul, Encinitas Soul and Newport Soul in each location, we’ve developed the “Local Artist Series” to even more closely align with each special place.

“Who better than a local artist to truly interpret the unique nature of each Soul Place?” asked Summer.  “These talented people have these places in their bones and it’s remarkable to see the result of their love affair with their own Soul Place.’

We launch each Soul Place with a local artist and offer a limited edition product series that l includes one-of-a-kind apparel items, high-quality prints and other unique pieces that feature the artist’s work.

By press release