Arnette Eyewear Teams With Public Enemy for Limited Edition Collection, In Celebration of Hip-Hop Pioneers’ 25th Anniversary

Encinitas, CA (August 18, 2014) – This year marks Public Enemy’s 25^th Anniversary, and Arnette Eyewear is celebrating it with a limited edition collection. The music legends, one of the greatest hip-hop groups in history, have collaborated with Arnette on an exclusive color way of the Witch Doctor sunglass frame. This collaboration is the latest addition to Arnette’s “Uncommon Projects” eyewear initiative.

The Witch Doctor frame is part of the Arnette Creative Exchange System [A.C.E.S.] collection. The sunglasses feature two sets of Arnette and special Public Enemy-branded interchangeable arms in both black and white, allowing for easy customization. The personalized packaging includes a special micro-fiber cloth brand with Public Enemy logos.

“Arnette is honored to partner with one of the most iconic and prolific groups in modern music history. Their music spans genres and is part of the fabric of a generation, we could not be more excited about joining forces on this project,” says Joe Freitag, Global Brand Director of Arnette.
 
Frame information:

The Arnette Witch Doctor frame is made of Grilamid which is a lightweight, durable, unaffected by temperature changes and maintain their shape even through the most rigorous use, Arnette uses Grilamid because of its superior quality characteristics. With high quality mold injected optical hinges, the Arnette Witch Doctor x Public Enemy sunglasses are made of the highest standard.
 
Lens information:

The lenses in the Arnette Witch Doctor are made of Polycarbonate, which easily outperforms the most rigorous industry quality standards, known for being strong, impact resistant, and offer 100% protection from the suns harmful UV rays. Polarized & Non-Polarized options are available; the Arnette Polarized filter obliterates the glare from water, snow, road & offer true optical perfection.
 
About Arnette

Arnette Eyewear came to life in 1992 in an Orange County garage. Guided by the principle that doing things your way, is the only right way, Arnette sunglasses quickly became the de facto badge for a new generation. Twenty years later, Arnette is found on an eclectic group of personalities from the music, skate, surf and art communities worldwide.

For more information on Arnette Eyewear visit http://www.arnette.com
 
About Public Enemy

Public Enemy have spent over 25 years delivering socio-political messages that give voice to those who have long been ignored, are unafraid to question institutional injustices and challenge both leaders and laymen alike to work for change. Their musical and lyrical intensity, eloquence and depth are matched by few, an explosive combination that that feeds both mind and soul.  Their artistry draws unwavering critical acclaim and legions of worldwide fans who have flocked to concerts in over 83 countries, during 2000 concerts, on 84 tours.  The New York Times named Public Enemy’s music to their list of the “25 Most Significant Albums of the Last Century” and in 2005 The Library of Congress included Fear of a Black Planet in their National Recording Registry.  Three albums are certified multi-platinum, three more are gold, with four gold singles and a platinum-selling home video.  As resonant now as ever, Public Enemy’s “Harder Than You Think” rose to #4 on the UK pop charts in 2012 and in 2013 the group was inducted into the Rock and Roll Hall of Fame.   www.PublicEnemy.com

By press release