Encinitas, CA (August 18, 2014) – This year marks Public Enemy’s 25th Anniversary,
and Arnette Eyewear is celebrating it with a limited edition
collection. The music legends, one of the greatest hip-hop groups in
history, have collaborated with Arnette on an exclusive color way of the
Witch Doctor sunglass frame. This collaboration is the latest addition
to Arnette’s “Uncommon Projects” eyewear initiative.
The Witch Doctor frame is part of the Arnette Creative Exchange
System [A.C.E.S.] collection. The sunglasses feature two sets of Arnette
and special Public Enemy-branded interchangeable arms in both black and
white, allowing for easy customization. The personalized packaging
includes a special micro-fiber cloth brand with Public Enemy logos.
“Arnette is honored to partner with one of the most iconic and prolific
groups in modern music history. Their music spans genres and is part of
the fabric of a generation, we could not be more excited about joining
forces on this project,” says Joe Freitag, Global Brand Director of
Arnette.
Frame information:
The Arnette Witch Doctor frame is
made of Grilamid which is a lightweight, durable, unaffected by
temperature changes and maintain their shape even through the most
rigorous use, Arnette uses Grilamid because of its superior quality
characteristics. With high quality mold injected optical hinges, the
Arnette Witch Doctor x Public Enemy sunglasses are made of the highest
standard.
Lens information:
The lenses in the Arnette Witch
Doctor are made of Polycarbonate, which easily outperforms the most
rigorous industry quality standards, known for being strong, impact
resistant, and offer 100% protection from the suns harmful UV rays.
Polarized & Non-Polarized options are available; the Arnette
Polarized filter obliterates the glare from water, snow, road &
offer true optical perfection.
About Arnette
Arnette Eyewear came to life in 1992 in an Orange County garage. Guided
by the principle that doing things your way, is the only right way,
Arnette sunglasses quickly became the de facto badge for a new
generation. Twenty years later, Arnette is found on an eclectic group of
personalities from the music, skate, surf and art communities
worldwide.
For more information on Arnette Eyewear visit http://www.arnette.com
About Public Enemy
Public Enemy have spent over 25 years delivering socio-political
messages that give voice to those who have long been ignored, are
unafraid to question institutional injustices and challenge both leaders
and laymen alike to work for change. Their musical and lyrical
intensity, eloquence and depth are matched by few, an explosive
combination that that feeds both mind and soul. Their artistry draws
unwavering critical acclaim and legions of worldwide fans who have
flocked to concerts in over 83 countries, during 2000 concerts, on 84
tours. The New York Times named Public Enemy’s music to their list of
the “25 Most Significant Albums of the Last Century” and in 2005 The
Library of Congress included Fear of a Black Planet in their
National Recording Registry. Three albums are certified multi-platinum,
three more are gold, with four gold singles and a platinum-selling home
video. As resonant now as ever, Public Enemy’s “Harder Than You Think”
rose to #4 on the UK pop charts in 2012 and in 2013 the group was
inducted into the Rock and Roll Hall of Fame. www.PublicEnemy.com
By press release
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