The result will be a stronger but lighter product that will keep the foot dry and blister-free. The new Lorpen sock styles will be available at specialty retail stores and online at www.lorpennorthamerica.com in spring 2015.
“Lorpen is an outdoor company that manufactures one product – socks – so we have an obligation to do it well,” said Bruce Barrows, VP of sales and marketing at Lorpen North America. “Our research and design group is driven to find fibers that we can combine to make a super fiber that can improve all aspects of the performance we see in today’s traditional sock designs. We have integrated the best fibers for warm weather performance into these new products, and have also improved the knitting structure to enhance the breathability throughout the sock.”
Unlike other traditional sock companies that focus just on a single fiber, such as Merino, Lorpen has developed a blended yarn technology using a combination of Coolmax®, Tencel® and Nylon that results in a high performance sock that keeps the feet dry, comfortable and well ventilated.
As a result, both the Trail Running and the Multisport products have improved wicking, and moisture management to complement improved breathability. This combination will allow the summer athlete to maximize performance in all summer activities.
Trail Running & Multisport Socks:
Lorpen’s new trail running sock features a blend of natural and synthetic yarns (Coolmax, Tencel and Nylon), as well as enhanced ventilation on the top and side of the sock to maintain a dry, blister-free foot during rigorous activity in hot climates. Additional structural reinforcement creates a stronger sock that will stand up to whatever the wearer puts it through over a long period of time and hundreds of washings. MSRP: $11.00 – $13.00.
Compression Calf Sleeves: Lorpen recently introduced midweight and lightweight Compression Calf Sleeves and has improved its design for 2015 with brighter colors and graphics that match the Lorpen trail running and multisport socks. MSRP: $30.00 (lightweight); $35.00 (midweight)
About Lorpen
Founded in 1985, Lorpen is based in Etxalar, Spain, located at the base of the Pyrenees and has been selling performance outdoor socks in the U.S. since 2004 and Canada since 2001. At Lorpen, technology and performance are the top priority in every sock they manufacture, and as such, the company is a top choice among athletes and outdoor enthusiasts, including well-known mountain climbers around the globe. Lorpen socks are now available in 59 different countries around the world, including a variety of independent and major retailers across the U.S. and Canada.
For more information, go to www.lorpen.com.
By press release
Major advantage of wholesale markets is you can get the best ranges at the most nominal prices, which otherwise may put enough burden on your pocket or you may need to compromise with the ranges.
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