The Danish Sailing Association is taking unusual steps in order to grow
windsurfing and Stand Up Paddling in the Danish clubs. Large trailers
with JP boards and NeilPryde rigs are available free of charge for club
activity. And it works!
For a country surrounded by clean waters and numerous fjords, lakes and
islands, it is only natural that sailing has become a strong part of the
culture. The Danish Sailing Association is one of the biggest sports
associations in Denmark with a very strong structure of clubs and
activities, but like most other sports associations, they are being
challenged on the number of members. Especially young people want action
and more active sports than traditional dinghy and boat sailing can
offer.
An ambitious plan was launched some years ago with the clear target
of attracting new members. Supported by the big Danish shipping company
TORM, two large trailers were equipped with windsurf and kayak gear,
wetsuits and vests, and made available free of charge for the clubs.
The plan was immediately successful. Danish Sailing Association’s windsurfing consultant Henrik Tang explains:
“With the activity trailers we want to inspire clubs and members for
new activities in an easy and simple way. The clubs book the trailers
online, and all they need to do is pick up the trailer where it was used
latest and keep it until the next club picks it up.”
“We started with two activity trailers but quickly realized that
there was a need for more, so we went back to TORM who fortunately liked
the idea and supported another number of trailers. Today, we have 12 so
called TORM trailers. Six of them are equipped with dinghies and
equipment for traditional sailing. The other six trailers are equipped
with windsurfing, SUP and sit on top kayaks, and all trailers are
constantly on the road.”
“In 2014 alone the trailers have been booked 400 times, and the
number of windsurfing related clubs has now doubled from 20 to 40. The
TORM trailers are also boosting SUP at club level – today we have more
than 25 clubs that run SUP activities at various levels. It is a great
success, and we can strongly recommend other countries to make the same
kind of project”
”The clubs are free to make their own plans with the trailers. Some
clubs are inviting schools and institutions from the local area, and
others are making events solely for their own members. This summer, more
than 1,000 kids had fun with the trailers during special summer camps. For the Sailing Association, most important is that as many people as
possible get inspired by water sports”
“We decided to equip the trailers solely with JP-Australia boards and
NeilPryde sails and rig parts, and there are several reasons for that.
Obviously because the gear works well on the water, but also because the
two brands are providing an excellent service” – says Henrik Tang who
has just ordered another 18 sets of JP/NeilPryde windsurfing gear for
the 2015 TORM trailers.
By Neil Pryde ©
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