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| War+Drobe Designs© |
Dec. 1, 2014 - MIAMI -- War+Drobe Designs, a collective of social entrepreneurs, announces a three-day launch event of the new company and its first product, a new Interchangeable Skateboard Faceplate System that allows skateboarders to customize their boards at Art Basel 2014 in Miami, FL. The event kicks off on Wednesday, Dec. 3 at 9:11 p.m. ET at Brisky Gallery in the heart of Miami’s Wynwood Art District and will feature celebrity appearances, a silent auction, musical performances, artist exhibitions and more. A pop-up shop experience on Friday, Dec. 5 at 9:11 p.m. featuring work from a variety of artistic brands will complete the launch activities.
War+Drobe’s inaugural namesake product is an Interchangeable Skateboard Faceplate System (ISFS) that is a patented first of its kind quick-change method. Just as cellphone cases are stylish, functional and customized for each device, War+Drobe’s ISFS will offer skateboarders an opportunity to develop customizable decks that express their individuality. The two-piece faceplate design allows skaters to change the aesthetic of their skateboard in just seconds, revolutionizing the category that until now offered only full replacement deck models requiring mechanical tools to change.
“The active sports culture of the skateboard community represents free form, creative expression and War+Drobe faceplates are a visual extension of that expression,” said Verlin Campbell, managing partner of War+Drobe Designs.
True to its culture of collaboration, the company’s launch of War+Drobe is a combined endeavor and will open the Brisky Art Gallery space to showcase other likeminded brands. The weekend will include the following events:
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| War+Drobe Designs© |
· Wednesday, Dec. 3
o A Midnight Glow – the official launch party for War+Drobe will kick-off the weekend of visual inspiration featuring live body painting by John Born, skateboard demonstrations and performances by James Fauntleroy of Cocaine 80s.
· Thursday, Dec. 4
o Brunch Into The Night– Presented by War+Drobe and the Irie Foundation, Thursday evening will feature flavorful brunch favorites and specialty drinks as well as live art installations from various notable artists and a special performance from jazz musician Kenneth Whalum III. In addition, War+Drobe will host a silent auction of skateboard decks from a collection of visual artists including Diana Contreras, Ron Bass, John Born, Melody Ehsani, B. Art, Dubelyoo, Rob Hill, Demont Pinder, Jamal Sheats, and R. Jackson. A percentage of the proceeds will go the Irie Foundation and other charities.
· Friday, Dec. 5
o A COMMON War+Drobe – Friday’s event will combine fashion, art and music into a visually stimulating pop-up shop experience. Attendees will be able to experience work from a variety of artistic brands as well as creative collaborations from Art of Basketball and Black Art in America.
Art Basel attendees can visit http://www.wardrobeworldwide.com/
War+Drobe Designs was conceived from Conspire, an innovation hub bringing together a community of social entrepreneurs to develop disruptive, unconventional social projects and initiatives.
“As the founder of Conspire, it’s beautiful to be able to collectively spark a flame within social entrepreneurs to develop leading-edge ideas,” said Cristen Mills. “War+
About War+Drobe Designs
War+Drobe Designs was launched in early 2014 and is a collective of social entrepreneurs with a mission to promote collaborative economics with like-minded individuals that have an instinctive mandate to pay it forward.
Media Contacts:
Talia Boone, thePRbar, talia@theprbar.com
o A Midnight Glow – the official launch party for War+Drobe will kick-off the weekend of visual inspiration featuring live body painting by John Born, skateboard demonstrations and performances by James Fauntleroy of Cocaine 80s.
· Thursday, Dec. 4
o Brunch Into The Night– Presented by War+Drobe and the Irie Foundation, Thursday evening will feature flavorful brunch favorites and specialty drinks as well as live art installations from various notable artists and a special performance from jazz musician Kenneth Whalum III. In addition, War+Drobe will host a silent auction of skateboard decks from a collection of visual artists including Diana Contreras, Ron Bass, John Born, Melody Ehsani, B. Art, Dubelyoo, Rob Hill, Demont Pinder, Jamal Sheats, and R. Jackson. A percentage of the proceeds will go the Irie Foundation and other charities.
· Friday, Dec. 5
o A COMMON War+Drobe – Friday’s event will combine fashion, art and music into a visually stimulating pop-up shop experience. Attendees will be able to experience work from a variety of artistic brands as well as creative collaborations from Art of Basketball and Black Art in America.
Art Basel attendees can visit http://www.wardrobeworldwide.com/
War+Drobe Designs was conceived from Conspire, an innovation hub bringing together a community of social entrepreneurs to develop disruptive, unconventional social projects and initiatives.
“As the founder of Conspire, it’s beautiful to be able to collectively spark a flame within social entrepreneurs to develop leading-edge ideas,” said Cristen Mills. “War+
About War+Drobe Designs
War+Drobe Designs was launched in early 2014 and is a collective of social entrepreneurs with a mission to promote collaborative economics with like-minded individuals that have an instinctive mandate to pay it forward.
Media Contacts:
Talia Boone, thePRbar, talia@theprbar.com
Source War+Drobe Designs through PRLog by press release©
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