Eagle Creek is proud to announce the hiring of Nedra Fabito as VP of Product Management, effective December 1.
A key part of the Product team, Fabito is responsible for leading the
company’s efforts in developing, managing and maintaining the Eagle
Creek product business unit and provide leadership and vision to drive
product design innovation activities for the Eagle Creek
brand. Providing dynamic, visible and inspirational leadership to
positively impact business initiatives, direction, and vision for team
and peers, Fabito will also be accountable for driving aggressive
revenue targets and executing key business initiatives.
Fabito comes to Eagle Creek with over twenty years experience as a
product and brand developer in the apparel, accessories, gear and travel
products areas, creating brand equity and value for multiple
organizations. Starting her retail career at Carroll Reed, the iconic
New England ski-shop, Fabito’s experience includes management positions
at Liz Claiborne, Spiegel and at Monterey Bay, where she grew the
business 400% in three years. Additionally, she launched new licensed
product collaborations with Disney, and Warner Brothers at Kmart, Toys R
Us and multiple specialty and ecommerce retailers. Most recently she
was Director of Merchandising and Design at a division of Orchard
Brands.
“We’re really excited to start working with Nedra,” said Roger Spatz,
President at Eagle Creek. “Her experience, talent and ability to form
and facilitate great teams aligns with the values and goals of Eagle
Creek. We’re looking forward to building the brand and realizing even
more of our potential.”
“I’m thrilled to join the talented team at Eagle Creek and bring my
brand-building experience combined with my own travel-inspired, outdoor
lifestyle to the company. We plan to thoughtfully grow the business
together with our internal talent and trusted retail partners. Since
starting in 1975, Eagle Creek has been focused on innovative adventure
travel gear, and we have the team and resources to further that
concept.”
Fabito grew up camping, hiking and skiing in Maine and has lived in
Encinitas for 13 years where she spends her free time at local outdoor
spots, in the water and traveling with her very active teenage sons.
ABOUT EAGLE CREEK
Eagle Creek is a leading travel outfitter, providing smart,
innovative and durable luggage, travel bags and accessories. Founded in
1975, California-based Eagle Creek invented the adventure travel gear
category, introduced the industry’s first convertible backpack on
wheels, established the first complete travel solution system and is
revolutionizing the way travelers pack with its Pack-It™ Folders, Cubes,
Sacs and Toiletry Kits.
Visit eaglecreek.com for more information.
Source Eagle Creek by press release©
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