Honda Motor Europe is pleased to report that its promotional campaign for the NM4 Vultus has received two Gold awards from the UK’s Direct Marketing Association – in the “Automotive” and “Best use of Experiential” categories.
The NM4 Vultus – whose futuristic looks are inspired in no small measure by Japanese animation and manga – was first shown to the public at London’s ComicCon event in May, where visitors were able to experience a next generation computer-generated virtual reality film taking the rider through a “neo-Tokyo” cityscape using an Oculus headset. Honda R&D’s creators of the machine were also on hand to meet visitors and explain the concept behind the Vultus at first hand.
Dave Hancock, Head of Product Planning and Business Development, Honda Motor Europe:
“Showing the NM4 Vultus for the first time at ComicCon was something of a departure from the norm for us! The bike certainly got a lot of attention from the mainly young crowd at the show, and as Honda we really need to keep trying to attract youngsters away from the 2D virtual worlds of their computer screens to the real and unique 3D experiences they can have on a motorcycle.
After the launch, sales of the Vultus have had a good start, hitting all our sales targets. I think people naturally expected the high level of comfort and ease of use provided by the ultra-low seat, flip-up back rest and DCT gearbox, but what has surprised many experienced motorcyclists has been the way it handles – really agile and lively. So it’s a fun bike to ride, as well as being one that people will cross the street to look at, generally with a smile on their face.”
- In 2013 Honda sold 16.8 million motorcycles worldwide, an increase of 8.7% compared to 2012.
- It has been the world’s largest motorcycle manufacturer since 1959.
- In November 2014, Honda produced its 300 millionth motorcycle, a GL1800 Gold Wing.
- The Honda Super Cub is the most-produced motorcycle in history. Cumulative worldwide production reached 87 million units in March 2014. It has been sold in more than 160 countries.
- Honda has an unequalled record of success in motorcycle racing, having won 21 Constructors Titles in the premier class (known currently as MotoGP), 63 Constructors Championships and 697 races across all categories in the premier class.
- 21 year old 2014 MotoGP champion Marc Marquez won a record 13 Grand Prix in the 2014 season.
- Over 30,000 motorcycles equipped with Honda’s unique Dual Clutch Transmission have been sold in Europe since its introduction in 2010.
- Founded in 1948 by Soichiro Honda, Honda is the world’s largest engine manufacturer.
- Since 1986, it has been actively involved in robotics, and released the first ASIMO humanoid robot in 2000.
- In 2006, Honda announced its plan to enter the aviation market with a compact business jet aircraft. The HondaJet is now entering the final stages of certification process.
- Comic Con is the biggest show of its kind in Europe, attracting more than 80,000 visitors. Held twice a year at ExCel london, the show covers the full spectrum of modern popular culture, from games, movies, sci-fi and comics to anime, manga, online video and cosplay.
- http://www.dma.org.uk/
- http://www.dmaawards.org.uk/
Source Honda Motor
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