(January 6, 2015) Jackson, Wyo –Mountain apparel brand Stio® has announced its partnership withSun Valley Heli Ski
for the 2014-15 winter season. The growing Jackson Hole-based company
is outfitting the Sun Valley Heli Ski guide staff with insulators and
outerwear kits for use in the field.
“We
have been following the development of Stio’s line since the brand’s
inception,” said Tyler Ferris, general manager of SVHS. “Our goal is to
work with an authentic technical apparel brand whose product can stand
up to the rigors we experience every day. Stio has proven their product
to be the very best and we’re proud to wear it.”
The SVHS guide kit will consist of the Environ and the Hometown Down programs.
“We
couldn’t be more excited about the opportunity to work with the Sun
Valley Heli Ski team” said Stio Marketing Director Noah Waterhouse.
“They’re an impressive crew with a storied history in a mountain town a
lot like ours. This isn’t just about sponsorship – they’ll be a valuable
partner for product testing in the harshest of conditions up there in
the Sawtooths.”
About Stio®
Headquartered
in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded
to inspire connection with the outdoors through beautiful, functional,
and innovative products infused with the soul of mountain lifestyle.
Stio’s “mountain town style meets backcountry performance” product is
sold via Stio Mountain Studio™ retail stores, Stio® catalogs and the
Stio® website. www.stio.com
About Sun Valley Heli Ski
Since its founding in 1966, Sun Valley Heli Ski
has guided thousands of satisfied guest into the spectacular terrain
surrounding Sun Valley, Id. The current team of guides is unsurpassed in
offering over 100 years of collective experience; a testimony to the
level of dedication and professionalism that distinguish SVHS as the
preeminent U.S. heli-ski operation. Personal service is the trademark of
SVHS. Groups are small with a guest to guide ratio of 4:1.
Source Stio By press release ©
Source Stio By press release ©
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