Backed by years of success in Europe and worn by several prominent
athletes including World Cup skiers Henrik Kristoffersen and Aksel Lund
Svindal and snowboarding legend Terje Haakonsen (as well as a long list
of top European big mountain skiers, freeriders, and park / pipe
riders), Sweet Protection anticipates a warm welcome in the US.
“We are just now laying the groundwork for fall availability by signing sales teams and attending trade shows, including Outdoor Retailer Winter Market and SIA.
So far, the reception we have received has exceeded our expectations,”
said Hans Gunleiksrud, Sales & Marketing Director for Sweet
Protection. “It would seem our reputation has preceded us.”
Dedicated
to making the finest equipment available, every helmet and apparel
piece is built to perform in the most demanding conditions. Helmets are
tested to exceed safety standards while every detail of the apparel line
is tweaked and modified for exceptional performance.
Sweet
Protection’s helmets incorporate carbon fiber for superior strength to
weight ratios and the MIPS (Multi-Directional Impact Protection System)
to help prevent head injury. Their apparel line incorporates high
performance GoreTex Pro waterproof / breathable membranes and PrimaLoft
Gold insulation.
Sweet Protection will be opening their US headquarters in Colorado during the spring of 2015.
Source Sweet Protection ©
Sweetprotection.com
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