TeXtreme® Enters the Tennis Court With Prince

BORAS, Sweden, April 21, 2015 -- Prince is a world leading racquet sports company that with the launch of the TeXtreme® collection they hold on to their history of innovative technology that can be felt and seen.

"By adding TeXtreme® to the frame of the racquet, we are able to provide superior torsional stability which results in increased power and control. The optimal structure of the TeXtreme® carbon fiber material gives mechanical benefits without losing the material characteristics of the fiber for optimal performance," says Tyler Herring, Vice President Product & Marketing, Prince Global Sports.

Prince wanted to utilize a material designed to be thinner, lighter and more durable than traditional woven fibers, of which TeXtreme® was the best choice for them. The new collection features the addition of TeXtreme® Spread Tow fabrics which are created with a thinner structure and straighter carbon fibers to create a composite material that is 20% lighter in weight with improved stiffness. Applying this material in the shaft and lower hoop with a 45˚ orientation, racquet twisting is reduced by 25% without increased weight.

"This partnership illustrates the value of the TeXtreme® Technology by being able to have a visible and proven technology with outstanding references. We are happy to see Prince achieving these features that will give the players better possibilities to perform at their best," says Andreas Martsman, VP Marketing & Sales of TeXtreme®.

TeXtreme® is the next generation of carbon fiber material in the sporting goods industry. It is based on using Spread Tows instead of yarns to achieve materials that are used to produce ultra light weight and high-performance products. Companies utilizing the TeXtreme® Technology achieve better properties on weight, stiffness, strength, etc. compared to those using other conventional carbon fiber materials.

"Prince has always prided itself on having visible technology," says Mike Ballardie, CEO, Prince Global Sports. "When we apply TeXtreme® to the frames, it is clearly visible from the shaft up to the bottom of the hoop. While these new racquets have a bold, fresh look that can't be missed, this is not smoke and mirrors, it's real, it's visible and players will feel the difference when they play," Ballardie continues.

Many sports have seen the use of TeXtreme® make an immediate and dominant impact on performance, among others, Formula 1 racing, Americas Cup, NASCAR, Le Mans, ice hockey, bicycles, table tennis and surf boards.

The new Prince TeXtreme® collection includes four different frames; Tour 95, Tour 100T, Warrior 107, and Warrior 107T. The racquets are available in retail stores now.

About Prince Global Sports

Prince® Global Sports is a leading racquet sports company with a focused commitment to research and development and game-changing product innovations in tennis and squash. The company is widely recognized as being the first to market with many of the most relevant technologies of the past 40 years. Oversize, Longbody, Power Ring and Extender technologies, the first multifilament string, the first "Natural Foot Shape" court shoes and EXO3 and ESP technology, are a few of the contributions Prince has made to racquet sports. Today, the company engineers products in all categories for tennis and squash including racquets, footwear, balls, strings, grips, bags, team apparel, machines and accessories. Prince Global Sports was acquired by Waitt Company in 2012. The Prince management team is focused on meeting the needs of its wide ranging consumer base through providing a comprehensive selection of performance enhancing equipment available at specialty, club and online retail outlets nationwide.

For additional information visit http://www.princetennis.com and http://www.princesquash.com.

About TeXtreme®

TeXtreme® Spread Tow reinforcements is the ultimate choice for making ultra-light composites. TeXtreme® Technology is flexible and tow-size independent which enables development of optimized reinforcement solutions tailor-made for specific application needs. Utilization of TeXtreme® Spread Tow carbon fabrics and carbon UD tapes by manufacturers of advanced aerospace, industrial and sports products confirms that 20-30% lighter composite parts can be produced with improved mechanical properties and superior surface smoothness. TeXtreme® is a registered trademark owned by Oxeon AB. Founded in 2003, Oxeon has quickly established itself as the market leader in Spread Tow reinforcements with its products marketed under the brand name TeXtreme®.

For more information please visit http://www.textreme.com.

For press statements, please contact: Andreas Martsman/ VP Marketing & Sales / Oxeon AB / Tel: +46-33-340-18-01 / E-mail: andreas.martsman@textreme.com

For press statements, please contact: Paige Miller/ Director of Brand Marketing/ Prince Global Sports/ Tel: +1-404-836-0569 / E-mail: pmiller@princeglobalsports.com



SOURCE TeXtreme(R) through PRNewswire by press release ©