Jordan Brand brings the franchise’s 30th Anniversary celebrations to Europe

This June, Jordan Brand celebrates 30 years of unparalleled innovation and athletic excellence by creating an array of memorable activations to Paris. After the anniversary festivities at the All-Star brand space in New York earlier this year, the celebratory storytelling continues in Paris by honoring the greatest moments and shoes of the Air Jordan franchise’s past three decades. Each experience provides an in-depth look at the spirit of the brand, the man behind it and the sport of basketball. 

PALAIS 23

From June 12-14, the Palais de Tokyo will host a consumer experience showcasing the Jordan family of athletes as well as commemorate the history, development and greatest moments that have fueled the Air Jordan. Visitors can step into Michael Jordan’s shoes and recreate his iconic 'Last Shots', test their skills in the brand’s latest performance footwear and become part of the story through an array of interactive installations.

JORDAN @ NIKE LAB P75

Throughout the the week, visitors to the NIKELAB P75 space will witness a full Jordan Brand takeover where performance and off-court exclusive products will debut throughout the weekend. Jordan.com/paris will share updated information on the upcoming European releases.

JORDAN LEGACY COURT

Basketball is about community. As part of this three-day celebration, a community court in the city will be transformed into a Jordan Legacy Court — a permanent upgrade that serves Paris’ legions of players, both young and old.

QUAI 54 WORLD STREETBALL CHAMPIONSHIP JUNE 13-14

The festivities throughout the week culminate with the 2015 Quai 54 World Streetball Championship. Hosted by Jordan Brand and Nike Basketball, this annual event is one of the world’s largest streetball competitions. Since its inception in 2003, Quai 54 has expanded to include all aspects of streetball culture, with thousands of attendees, special guests and the best outdoor players from more than 10 countries battling in a stunning Parisian setting.

CELEBRATORY PRODUCT DROPS

In addition to showcasing the best in street basketball around the world, Quai 54 has a storied history for its own series of sought-after Air Jordan colorways. Throughout the weekend, consumers can purchase exclusive Quai 54 products from Nike Basketball and Jordan Brand, including the Air Jordan XX9, the Air Jordan XIII Low and the Nike LEBRON Soldier 9.

This exclusive Air Jordan XX9 features a classic fragmented elephant print on the upper paired with an iconic gum outsole. The Quai 54 logo adorns the shoe’s tongue, while a bold Jumpman adds energy to the silhouette.

This classic Air Jordan XIII silhouette features a premium mesh upper and black tumbled leather, while the midsole pattern closely resembles blueprints of the Eiffel Tower and pays homage to the tournament’s backdrop.

The LEBRON Soldier 9 receives a bold makeover with multiple Quai 54 logos on show across the shoe’s innovative ankle and mid-foot strap system. Added details include a distinctive black and white geometric patterned lining and Quai 54 logo on the heel tab.

All Quai 54 shoes will be sold exclusively in Europe, starting on May 30 for the Air Jordan XX9 and Nike LEBRON Soldier 9, and starting on June 13 for the Air Jordan XIII Low.

MY Js

Jordan Brand is celebrating 30 years of the Air Jordan franchise by sharing Jordan heads’ stories around their most cherished Js.  Simply post a selfie on social media featuring your favorite pair of Jordans, tell us why the shoes are so special to you and tag it @jumpman23 using the hashtag #wearejordan.

The Jordan Brand 30th anniversary experiences will take place in Paris from June 12- 14, 2015.  Stay tuned to Jordan.com/paris and quai54.com for more details.


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