SKECHERS Rises to Number Two Brand Share Position in U.S. Athletic Footwear Market

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MANHATTAN BEACH, Calif.-- SKECHERS USA, Inc. (NYSE:SKX) today announced that The Wall Street Journal (May 18, 2015) and Money.com (May 19, 2015) have both reported that the Company has moved ahead of competing footwear brands Adidas, New Balance and Asics to secure the number two brand share position in the U.S. athletic footwear market for the First Quarter 2015.

“Throughout the past year SKECHERS has focused on product development, compelling marketing, and an aggressive growth strategy that has propelled our brand, and we’re pleased to see our athletic footwear has been so well-received by U.S. consumers,” said SKECHERS president Michael Greenberg.

“Earlier this month, SKECHERS’ stock rose above $100 per share for the first time in the Company’s history and we’re aiming to keep this momentum going with a diverse product line that appeals to a broad consumer audience. The global success of our walking and casual athletic footwear is driving this business growth, as well as our performance running shoes worn by elite athletes around the world, and even our flashy and colorful sport footwear collections that appeal to children and teens. Sneakers are hotter than ever in the U.S. market and in retail stores around the world, so SKECHERS will continue to deliver fresh and innovative athletic footwear designs that consumers love to wear.”

SKECHERS offers two distinct footwear categories: a lifestyle division which includes comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division which offers Skechers GOrun and Skechers GOwalk footwear.

About SKECHERS USA, Inc.
 
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 120 countries and territories worldwide via department and specialty stores, more than 1,050 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 12 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan and throughout Europe.

For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future growth, financial results and operations, its development of new products, future demand for its products and growth opportunities, its planned opening of new stores, advertising and marketing initiatives, and the expansion plans for the Company’s European Distribution Center. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s quarterly report on Form 10-Q for the three months ended March 31, 2015. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Source Skechers through BUSINESS WIRE by press release ©




Contacts: SKECHERS USA, Inc. / Jennifer Clay, 310-937-1326