By deploying Searchandiser by GroupBy, the parts and accessories retailer BikeBandit saw an increased conversion rate of 11% over their legacy Endeca Oracle solution.
"With competition like Amazon we have to ensure that our site search and navigation is truly world class. Delivering relevant search results for our customers is critical role in customer satisfaction and our business as a whole." says Ken Wahlster, CEO.
BikeBandit ran an extensive A/B test to 98% statistically significance and declared GroupBy's Searchandiser the clear winner.
"Searchandiser gave us the desired results for both our long and short tail searches in addition to part and tire size searches. Searchandiser was easy to use and gives our Marketing team the control they need to run our business day to day." says Ken.
BikeBandit wanted to simplify its architecture by standardizing on a cloud-based search platform. It was also critical to find a platform that was extensible and could support future business requirements.
"Our success is attributable to excellent technology and true partnership. We felt GroupBy was able to deliver on both fronts." says Ken Wahlster.
Since BikeBandit began using Searchandiser, conversions from site search have increased by 11%, while revenue derived from search has gone up 14%. In addition, transactions have increased by 10.4% with a 4.2% improvement in Average Order Value.
Given the success of Searchandizer, BikeBandit plans to test into GroupBy's platform improvements, which include product recommendations and personalized relevancy.
About BikeBandit
BikeBandit.com is the web's largest source for powersports parts, accessories, gear and tires. From street motorcycles, cruisers and dirt bikes to ATVs and snowmobiles, BikeBandit.com has over 8 million products to ensure you have everything you need to get riding. Our goal is simple: supply our customers with a professional-quality tool to purchase the parts and accessories they need and provide industry-leading customer service. No more trying to explain complicated parts over the phone or go to a dealer... you pick 'em...we ship 'em...it's that simple!
Starting in 1999, BikeBandit formed an online collaboration with House of Motorcycles becoming the web's first motorcycle parts superstore. House of Motorcycles is one of the largest powersports dealers in the United States and has been in business for over 30 years! The House of Motorcycles family of dealerships includes Honda, Kawasaki, Polaris, Suzuki and Yamaha. Since 1999, BikeBandit has formed many additional relationships with leading motorcycle dealerships, and in 2014 BikeBandit.com formed an additional partnership with South Bay Motorsports, sharing common economic interests. Because of these unique dealer relationships, all of BikeBandit.com's listed Original Equipment Manufacturer (OEM) parts are filled with genuine OEM parts and are shipped directly to you in original OEM packaging.
In addition to OEM parts for your motorcycle, ATV, PWC, snowmobile or scooter, you can get any gear from your favorite top brands such as Fox, Alpinestars, Speed and Strength, River Road and more. With our Best Price Guarantee on all motorcycle helmets, jackets, boots and more, we've got the best motorcycle gear for the best price to keep you covered from head to toe.
About GroupBy Inc.
GroupBy Inc. provides powerful commerce, media, and knowledge management software solutions that help companies better connect with their customers by creating a more relevant user experience. This improved experience drives more targeted site traffic, increases revenue, and boosts overall customer satisfaction. GroupBy's solutions provide industry-leading features for search, navigation, merchandising, search engine optimization (SEO), and search as you type (SAYT). Their e-commerce solution, Searchandiser, powers many of the world's top retailers' online experiences. GroupBy has offices in Canada, United States, China, and Trinidad & Tobago.
For more information about GroupBy, visit http://www.groupbyinc.com, call +1-855-210-6513, or emailteam@groupbyinc.com
SOURCE GroupBy Inc. through PRNewswire by press release ©
Aucun commentaire:
Enregistrer un commentaire