World Skateboarding Federation President's Response to Today's Tokyo Olympic Committee Announcement Proposing Skateboarding for 2020 Olympic Games

KIMBERLEY, SOUTH AFRICA--(September 28, 2015) - Today, the Tokyo Olympic Committee announced that they are proposing that skateboarding will be one of two new sports to be added to the 2020 Olympics Games. The following is a statement from Tim McFerran, president of World Skateboarding Federation regarding today's announcement.

"WSF is pleased about the exciting and positive news coming out of Tokyo to include Skateboarding in the 2020 Olympics and we are hopeful that it will win final approval by the IOC next year. WSF has been active around the world promoting and organizing skateboarding and highlighting the positives that skateboarding brings to communities. World Skateboarding Federation has grown from the idea of providing social development and leadership to skateboarders and governments on a global basis, to an organization with almost 4000 members representing 92 countries and sanctioning over 60 contests in all disciplines of skateboarding including Street, Vert, Bowl, Slalom, Park, Downhill and Freestyle. In the short time since our establishment, we have been overwhelmed by the continuous stream of applications we are getting to join our group on a daily basis. We have received praise from numerous governmental and private organizations in countries from all over the world about the positive impact WSF has had in the lives of youth. We have had constant contact and very positive conversations with members of the IOC about how skateboarding can have a positive impact on the 2020 Olympic games and the youth of the world and are extremely grateful to be invited to take part in this process. WSF is actively working with many national federations and government agencies around the world to provide leadership and guidance to ensure a very positive experience for all skateboarders and their fans at the games. We want to thank the Tokyo 2020 committee for their recommendation and hope the IOC will give skateboarding this opportunity when they bring it to a final vote next year. I have personally been involved in the biggest contests in skateboarding since 2008 and I am pleased that this news comes out just prior to the Skateboarding World Championships (7-10 October), where the best skateboarders in the world will compete in Kimberley, South Africa, for the largest prize purse in skateboarding. Many of these competitors will likely represent their countries in the 2020 Olympics if it gets voted in by the IOC and WSF is proud to have played a role in the process."

About World Skateboarding Federation (WSF)

World Skateboarding Federation, a governing body of skateboarding, is the only federation to represent all disciplines of skateboarding including street, vert, downhill, slalom, bowl and freestyle. The WSF Board of Directors are: Tim McFerran, United States; Sasha Steinhorst, United States; Maga McWhinnie, Peru; Paco Manzanares, Mexico; Stefan Lilis Akesson, Sweden; Kevin Harris, Canada; Cyrille Harnay, France; Felix Arguelles, United States; Tim Gavin, United States; Jani Söderhäll, France; and Hans Koraeus, Sweden.

WSF actively donates skateboards to youth in poverty stricken areas and supports worthwhile skateboarding organizations like Skateistan in South Africa. WSF is currently working with a number of countries, providing leadership and expertise, to help them form national federations. The mission of the World Skateboarding Federation is to promote skateboarding around the world; to grow and connect relevant skateboarders, organizations, brands and manufacturers for the further expansion of skateboarding; to assist in building quality skateparks; to provide financial assistance to top skateboarders to attend international skateboarding contests; to create a centralized judging and scoring system; and to provide a platform to create national, regional and local contests. World Skateboarding federation is a USA incorporated nonprofit 501-c-3 organization.

For more information visit www.worldskateboardingfederation.org or follow us on social media @WSk8Federation on Twitter and World Skateboarding Federation on Facebook.

The following files are available for download:
Brendi Rawlin/ Lee and London PR/ brendi@leeandlondon.com/ 619-546-7488



SOURCE: World Skateboarding Federation through Marketwired by press release ©

 Original document : PDF

Blumenfeld and Assoc. PR Relocates HQ to Boulder; New Base Camp for ExpeditionNews.com

BLUMENFELD AND ASSOCIATES OPENS BOULDER OFFICE

New Headquarters for Outdoor Recreation and

Adventure Marketing Agency; Base Camp for ExpeditionNews.com

BOULDER, Colo. (September 24, 2015) – Blumenfeld and Associates, a New York-area public relations and special events firm specializing in outdoor recreation, the beverage industry, travel, adventure marketing, and developing sponsorships for expeditions around the world, has opened a headquarters office in Boulder, Colo. The expansion places it in a growing hub for the outdoor industry, a specialty of the agency since its founding in 1980 by Jeff Blumenfeld, a Fellow of both The Explorers Club and the Royal Geographical Society.

Blumenfeld and Associates will maintain a presence in Connecticut’s Fairfield County where it has been located since 1994.

The move will enhance the agency’s goal of expanding its services in the outdoor, travel, adventure and recreation businesses. Clients served include: Bromley Mountain, Coleman, Cranmore Mountain Resort, Du Pont, Formula4 Media (The Running Event conference and trade show), Jiminy Peak Mountain Resort, Lake Havasu (Ariz.) Convention and Visitors Bureau, Lands’ End, Miami Bay Beverage Co. (trimino protein-infused water), Orvis, Spartan Race, Wacoal Sports Science Corp. (CW-X Conditioning Wear), and W.L. Gore (Gore-Tex).

The agency publishes ExpeditionNews.com, the country’s only monthly newsletter that covers expeditions and adventures, from Will Steger’s North Pole and Antarctica historic treks, to a member of Adm. Richard E. Byrd’s 1928-30 expedition who returned 60 years later to climb the mountain in Antarctica named after himself, to an adventurer who broke the record for the longest sea voyage (1,152 days).

Blumenfeld is author of “Get Sponsored: A Funding Guide for Explorers, Adventurers and Would-Be World Travelers (Skyhorse, 2014), and speaks frequently on the subject of expedition sponsorship.
“As a major home base for the outdoor recreation industry, Boulder provides brand recognition and legitimacy for outdoor recreation products,” Blumenfeld said. “We want to be part of its vibrant, growing community. The fact that it boasts of over 245 sunny days a year provides lots of opportunity to test client gear and apparel.”

The agency’s new office is located at 1877 Broadway, Suite 100, Boulder, CO 80302. For more information: tel. 203 326 1200, blumenfeldpr.com, requests@blumenfeldpr.com.

According to the Boulder Economic Council, Boulder’s beautiful setting, outdoor recreational amenities and emphasis on active, healthy living combine to rank it consistently among the healthiest cities in the U.S.


By Jeff Blumenfeld ©

Contact: Jeff Blumenfeld /Blumenfeldpr.com /ExpeditionNews.com /203 326 1200, jeff@blumenfeldpr.com

World Skateboarding Federation Announces Global Series of "Skate 2020" Summits

First Summit Scheduled for South Africa Oct. 7 to Coincide with Skateboarding World Championships: Summits to Take Place in Canada, Vietnam, Mexico, Scotland and United States

LONDON, UK--(September 24, 2015) - World Skateboarding Federation, a governing body for skateboarding, announced it will host a series of "Skate 2020" summits, touching five continents over the next year to organize, unify and support skateboarding and prepare for the possibility of its inclusion in future Olympic games.

The summit schedule is:
Oct. 7: Kimberley, South Africa. Hosted by the South African Skateboarding Federation
Nov. 3: Montreal, Canada. Hosted by Canadian Skateboarding Federation
Feb. 20: Mexico City, Mexico. Hosted by Federación de Skateboarding Mexicano
May 7: Vietnam. Hosted by Vietnam Skateboarding Federation
June 11: Glasgow, Scotland. Hosted by Skateboard Scotland
July 16: New York, United States. Hosted by World Skateboarding Federation

The first summit will take place in South Africa during the upcoming Skateboarding World Championships in Kimberley, on October 7. The "Skate 2020 Agenda" was introduced by WSF at the inaugural Global Skateboarding Summit in Istanbul in May and will inform the agenda for each summit. The Skate 2020 Agenda:
Develop 40 National Governing Organizations over the next two years (WSF is already working with 23 countries)
Create a minimum of 17 WSF-sanctioned regional and national contests that feed into national championship events
Create and support a global youth development program
Create a universal scoring system
Host International Judging Conference (Inaugural contest to be held in October 2015 in Kimberley, South Africa to coincide with Skateboarding World Championships)

The summits will also seek to unify skateboarding, discuss ways to help grow and form local, national and international skateboarding federations and associations, to help the industry prepare for Olympic requirements such as Wada testing and gender equity, as well as discuss the framework for an internationally agreed upon format, unified scoring system, and qualifications for skateboarders to earn entry.

"There is much to be discussed in order to prepare for the Olympics. These summits will help organize federations and bring key parties together to discuss the framework for the Skateboarding World Championships and possible Olympics," said Tim McFerran, President of World Skateboarding Federation. "This is a huge opportunity for skateboarding and we are encouraged by the Olympic conversations taking place and think it will bring so much benefit to the skateboarders, the fans and the youth around the world who will be inspired by these incredible athletes. We want to make sure the format is progressive and exciting, that the content production is first class and there is a transparent qualification structure and contest circuit along with unified judging and scoring systems. These summits, hosted on five continents, will bring all interested parties together to share ideas and come to agreement on these key topics. We look forward to working with all of the skateboarding organizations around the world."

About World Skateboarding Federation (WSF)

World Skateboarding Federation, a governing body of skateboarding, is the only federation to represent all disciplines of skateboarding including street, vert, downhill, slalom, bowl and freestyle. The WSF Board of Directors are: Tim McFerran, United States; Sasha Steinhorst, United States; Maga McWhinnie, Peru; Paco Manzanares, Mexico; Stefan Lilis Akesson, Sweden; Kevin Harris, Canada; Cyrille Harnay, France; Felix Arguelles, United States; Tim Gavin, United States; Jani Söderhäll, France; and Hans Koraeus, Sweden.

WSF actively donates skateboards to youth in poverty stricken areas and supports worthwhile skateboarding organizations like Skateistan in South Africa. WSF is currently working with a number of countries, providing leadership and expertise, to help them form national federations. The mission of the World Skateboarding Federation is to promote skateboarding around the world; to grow and connect relevant skateboarders, organizations, brands and manufacturers for the further expansion of skateboarding; to assist in building quality skateparks; to provide financial assistance to top skateboarders to attend international skateboarding contests; to create a centralized judging and scoring system; and to provide a platform to create national, regional and local contests. World Skateboarding federation is a USA incorporated nonprofit 501-c-3 organization.


For more information visit www.worldskateboardingfederation.org or follow us on social media @WSk8Federation on Twitter and World Skateboarding Federation on Facebook.



SOURCE: World Skateboarding Federation through Marketwired by press release ©

BRP JOINS CYCLOPS GEAR CAMERAS AND KAPPA SPORTSWEAR IN RETAIL DISTRIBUTION AND NASCAR SPONSORSHIP DEALS

Nashville, Tennessee, September 18, 2015– BRP (TSX:DOO) revealed during its semi-annual dealer meeting that it concluded an agreement whereby BRP’s North American dealer network will distribute four clothing collections by Kappa, well-known sportswear manufacturer, as well as the CGX2 camera by Cyclops Gear.

The agreement also provides BRP’s Can-Am brand with the opportunity to sponsor 36 races of the GoFAS No.32 NASCAR Sprint Cup Series racing team, featuring drivers Jeffrey Earnhardt and Bobby Labonté, as well as the full 2016 season for driver Alex Labbé in the NASCAR Canadian Tire Series.
“Powersports enthusiasts are always keen to capture their adrenaline-filled moments on camera while Cyclops Gear’s motto is Capture Life.

An association with BRP and its Can-Am brand is then completely natural. You add to that sponsorship through a vector as powerful as NASCAR racing and Cyclops Gear suddenly has all the tools to consolidate its position in the marketplace,” said Alain Lord Mounir, co-founder of Cyclops Gear,

The brand-new CGX2 action camera, loaded with features such as a 2” LCD screen, Wi-Fi capacity to be controlled with smart devices and 1080 resolution at 60 fps will be available through BRP’s North American dealers’ network

Kappa, a brand of BasicNet SpA (BIT:BAN), is a well-respected worldwide sports brand and possesses expertise in designing functional and technical clothing for active customers. BRP’s dealerships will now offer powersports enthusiasts more riding gear variety with a BRP-exclusive Can-Am clothing line, the GoFAS Racing Team Collection, as well as Kappa-Kombat Technical and Casual Gear.

“Kappa has the skills to create stylish yet technical clothes that are appreciated by action-oriented customers throughout the world,” said José Boisjoli, BRP’s president and CEO. “Through this partnership, BRP’s clothing line provides more choice for consumers and invites a different clientele inside our dealerships.”

“BRP’s Can-Am brand is the natural choice for consumers looking for performance and style. Kappa shares these values. We are convinced that through our partnership with BRP and our NASCAR sponsorship, we will increase our brand awareness in North America, which will soon reach a similar level of recognition to the one we have elsewhere in the world,” said Lorenzo Boglione, Vice President of Worldwide Sales for Kappa.

BRP’S CAN-AM BRAND ENTERS NASCAR’S WORLD IN U.S. AND CANADA

The Can-Am brand, alongside Cyclops Gear and Kappa, also becomes an official team sponsor in the NASCAR Sprint Cup Series (NSCS) and the NASCAR Canadian Tire Series (NCaTS) for 2016. Can-Am will be primary sponsor for 13 races on the GoFAS No.32 racecar in the NASCAR Sprint Cup Series and associate sponsor for a further 23 races. Not limiting its efforts to brand positioning, BRP is also working on driver development by supporting promising talents Jeffrey Earnhardt and Alex Labbé while working with veteran NSCS champion Bobby Labonté. BRP firmly believes in the development of young talents and that this combination of experience and rising talents is the foundation of a winning team.

About Cyclops Gear

Cyclops Gear was developed with the purpose of enriching people’s lives by allowing them to record life and to share those experiences with others. Its customer base is diverse and it does not matter whether they are a professional athlete or a parent recording their child – Cyclops Gear provides easy to use eye ware & devices to capture these precious moments in different settings.  Cyclops Gear is in the business of changing people’s lives for the better and to make sure they never miss capturing a precious moment again. This is the Cyclops Gear™ way and this is how we Record Life™.

About KAPPA

Kappa is deeply rooted in the technical discipline of sport performance, and fused with style inspired by the passion of those that wear us. Born in Turin, Italy in 1967, Kappa now spans the globe, and multiple sport disciplines. Kappa® and its group Basic net is a global sponsor of important football, rugby, basketball, volleyball, F1, rally, ski, sailing, golf, fencing and martial arts teams as well as of many sports federations. Our signature “Omini” Logo bears the standard of performance for rigorous athletic performance, and unique style that commemorates the individuality of those that wear us.

About BRP

BRP (TSX:DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3.5 billion from 107 countries, the Company employs approximately 7,600 people worldwide.

www.brp.com

@BRPnews

Ski-Doo, Lynx, Sea-Doo, Evinrude, Rotax, Can-Am, Spyderand the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.

BRP
Johanne Denault /Manager, Corporate Communications / Tel: 450.532.5173 / johanne.denault@brp.com
Marie-Eve Gauthier / Communications and e-commerce Advisor / Tel: 262-664-2425 / marie-eve.gauthier@brp.com

Cyclops Gear
Shirley Oliver / Director of Media Relations / 877-303-7083

Kappa Clothing North America
Caroline Tremblay / Media Relations / 514-625-1416



Source BRP by press release ©

Princeton Tec Sponsors 10th Annual 24 Hours of Horseshoe Hell Climbing Event

BORDENTOWN, N.J. (Sept. 21, 2015) – Princeton Tec, makers of market leading headlamps and handheld lights for the outdoor, bike, tactical, industrial and SCUBA industries, is proud to be a sponsor of the 10^th annual 24 Hours of Horseshoe Hell (24HHH) endurance rock climbing competition in Jasper, Arkansas from Sept. 24-26, 2015. As an event sponsor, Princeton Tec will provide lighting equipment for event volunteers, hold giveaways for spectators from its on-site booth and provide prizes for competition winners.

“The climbers, volunteers and spectators that come out to Horseshoe Canyon Ranch for the 24 Hours of Horseshoe Hell rely on the best available products to get them through the long weekend. We’re excited to support them by supplying our test-proven, long-lasting lights so everyone can enjoy this great event,” said Dave Cozzone, Princeton Tec Vice President. “We enjoy coming to Arkansas to showcase our new products, spend time with the crowd and celebrate the climbing lifestyle.” 

Not for the weak, 24HHH tests the physical and mental fortitude of both amateur and professional climbers. Teams of two are challenged to cleanly lead as many routes as possible over the span of 24 hours. Points are given for each route and the team that amasses the most points by the end of the competition is crowned the winners.

Event organizers and volunteers will receive a unique headlamp designed specifically for the 10^th anniversary of 24HHH via Princeton Tec’s Spectrum custom program. This program instills creativity and enables users to design a custom headlamp using a 10-color palette to build an ideal, customized light for the event.

To see what 24HHH is all about watch this video from last year’s event: https://vimeo.com/109235874
To see what 24HHH is all about watch this video from last year’s event: For more about Princeton Tec, please visit: princetontec.com.

For more about 24HHH, please visit: www.twofourhell.com.

About Princeton Tec

Since 1975, New Jersey-based Princeton Tec’s goal has been to deliver top-quality lighting products to the outdoor, industrial, tactical, SCUBA and bike industries. The company is an American manufacturer, and through the decades has built a strong reputation with dealers and customers for their superior and reliable lights.

For more about Princeton Tec, please visit princetontec.com.


Source Princeton Tec by press release ©



Media Contact: Alex Hunt | Verde Brand Communications | alex@verdepr.com | 970.259.3555 x129

National Hockey League and adidas announce partnership

adidas, NHL Players' Association and NHL also to partner on 2016 World Cup of Hockey

The National Hockey League (NHL®) and adidas today announced a seven-year partnership in which adidas will become the authentic outfitter of on-ice uniforms as well as an official supplier of licensed apparel and headwear for the League starting with the 2017-18 season. adidas Group-owned CCM will remain an official on-ice equipment supplier, delivering world-class product for NHL players, including sticks, skates, helmets, gloves and goaltending gear.

The National Hockey League Players’ Association (NHLPA), NHL and adidas today also announced a partnership for the 2016 World Cup of Hockey in which adidas becomes the exclusive outfitter of both authentic and replica jerseys for the eight-team tournament next September. The 2016 World Cup of Hockey will be played at the Air Canada Centre in Toronto from Sept. 17 to Oct. 1, 2016 and be comprised of eight teams – Team Canada, Team Czech Republic, Team Finland, Team Russia, Team Sweden, Team USA, Team Europe and Team North America. More than 150 NHL players will compete in a best-on-best international hockey championship.

Teaming up with adidas continues our strategy of aligning with major partners who share our vision for growing the game and putting innovation at the forefront of everything we do for our players and fans.

Gary Bettman, NHL Commissioner

"As an iconic performance brand with global reach, adidas is the perfect partner for us. With the World Cup of Hockey next year and the launch of our new partnership coinciding with our Centennial Celebration in 2017, there could not be a more appropriate time for us take our longstanding relationship to new heights.", said Gary Bettman.

adidas will be instrumental in providing leading technology to produce hockey jerseys for the world’s best hockey players, while also serving our growing global fan base with innovative products.

Don Fehr, NHLPA Executive Director

"We look forward to partnering with the creative minds at adidas who collectively share our focus on growing the game of hockey around the world.", said Don Fehr.

The adidas Group and the NHL have a successful, longstanding relationship through the League’s existing partnership with Reebok. This new partnership allows adidas to leverage its offerings as a leading sports brand and collaborate with one of the world’s most innovative sports leagues. The partnership will allow Reebok to continue to focus on and invest in strengthening its positioning as a leading fitness brand.

As part of its new strategic business plan, adidas is aggressively refocusing its resources to become hyper-relevant in America by increasing its presence in key U.S. sports. With hockey as the leading sport in Canada, this partnership will also drive growth for adidas’ Canadian business.

This partnership with the NHL is evidence of our comprehensive commitment to the athlete.

Mark King, adidas Group North America President

“Adding the league to our growing icon portfolio – which includes premier athletes and U.S. league partnerships across football, basketball and baseball – is just the start for us.  Everything we do at adidas focuses on making athletes faster and we’re ready to bring that attitude to the ice. This is an incredible opportunity to get our most innovative performance products on the world’s best hockey players, on and off the ice, and take the game to the next level.”, said Mark King.

The adidas NHL partnership news comes on the heels of adidas announcing the signing of Connor McDavid, the number 1 pick in the 2015 NHL Draft. adidas plans to add more top NHL players to its growing roster of professional athletes.

In addition to merchandising rights, the partnership will bring adidas’ high performance training footwear and apparel to the locker room for every NHL team. At all key NHL events, including the Bridgestone NHL Winter Classic®, the Coors Light NHL Stadium Series™, the Stanley Cup® Playoffs and the NHL® All-Star Game, adidas will connect with fans through largescale brand activations. To spur growth and excitement in the game, adidas will work side by side with the NHL on a number of grassroots initiatives.


Source adidas ©

Thule announced its ad campaign with Nitro Circus

Seymour, Connecticut., September 11, 2015

Nitro Circus has signed an agreement with the NBC Sports Group to broadcast exclusive content including three yearly specials and an 8-part reality series.  Through this strategic alignment, Thule advertising is featured during the Nitro Circus programs with their first ever TV spots, focusing on the brand’s Bring Your Life message.  In addition, Thule will also be airing the commercials within the  25-city Nitro Circus Live North American Fall Tour.

Nitro Circus features some of the best action sports athletes in the world attempting various daring tricks in BMX, skateboarding and motocross.  Beginning in 2003, Jeremy Rawle, Gregg Godgfrey and action sports star Travis Pastrana, began filming out of Travis’s garage chronicling their attempts at a variety of outrageous stunts.  The series was then picked up by MTV and was wildly successful, broadcasting in over 60 countries worldwide.  Building on this momentum, Nitro Circus took their show live and has now sold out shows across five continents.

The kickoff of this campaign began on July 12^th with three 30-second Thule TV spots, which aired during their 90-minute special on NBC, Nitro Circus: Revolution Day, featuring Jed Mildon and James Foster attempting to make history with the first ever quadruple backflip on a BMX bike.  The campaign continues this Saturday, September 12^th at 11:30pm ET, with two 30-second Thule TV spots on NBCSN during Road to the Unthinkable: The Quest for the Motorcycle Triple Backflip.  On Thursday, October 15^th at 9pm ET on NBCSN, the eight-part reality series will debut, called Nitro Circus Crazy Train, which will give a behind-the scenes look at the athlete’s daily lives as they participate in the 25-city tour.  Each week, two Thule TV spots will air during the broadcasts.

“We are very excited about our campaign with Nitro Circus,” said Megan Morrissey, Vice President of Marketing, Americas.  “It is a perfect entity to link with the Thule brand and offers a great opportunity to reach a broader audience”.

In conjunction with the TV series, Nitro Circus will be launching their 25-city Nitro Circus Live North American Tour.  Reaching over 350,000 consumers over 8 weeks, the tour will showcase over 40 athletes with fully choreographed stunts creating a spectacular live performance.  Throughout each event, Thule will run its Bring Your Life TV spots.

Be sure to tune in for Nitro Circus: The Biggest Trick Ever in Actions Sports on Saturday, September 12^th and Nitro Circus Crazy Train starting Thursday, October 15^th.
  
For more information about Thule please contact: 
Chris Ritchie, PR & Communications Manager
E-mail: Chris.Ritchie@thule.com 
Phone: +1 617-435-2014

For more information on Thule products, visit: www.thule.com

About Thule

The Thule brand was established in 1942. Under the motto Bring your life, Thule globally offers a wide range of premium products for active people that allow them to bring what they care most for safely, easily and in style.

Thule offers among other things roof racks, bike carriers, roof boxes, computer/camera/sports bags and child related products like child bike seats and multifunctional strollers. The products are sold in more than 136 countries world-wide. Thule is the largest brand in the Thule Group.

For more information, please visit www.thule.com

About NBC Sports Ventures

The NBC Sports Ventures Unit, a division of the NBC Sports Group, is charged with acquiring and developing new and existing sports properties for NBC Sports, NBCSN and Golf Channel. Properties under the NBC Sports Ventures umbrella include the Dew Tour, Red Bull Signature Series, Reebok Spartan Race, and Nitro Circus.

About Nitro Circus

Recently named by Forbes as one of America’s Most Promising Companies, Nitro Circus continues to position itself as the leading youth action sports & entertainment brand on the planet.  From humble beginnings, with Jeremy Rawle, Gregg Godfrey and extreme sports superstar Travis Pastrana producing DVDs from a Utah garage in 2003, to a smash TV series which has aired in over 60 countries, Nitro Circus has exploded to global popularity, leaving a burning impression on the minds of young people across the planet. Nitro Circus: The Movie, featuring cast members from the hit television series, was released in 2012 in cinemas worldwide.

Nitro Circus will return to North America arenas this fall for a 25-city tour. Go to http://nitrocircus.com/tour/ for a full list of tour dates and to purchase tickets.


Source Nitro Circus by Chris Ritchie through press release ©

THE MEETING 11 PRESENTED BY GOPRO - MOVIES, CONFERENCE, TICKETS AND REGISTRATION ANNOUNCED, OCT. 1-3, 2015

ASPEN SNOWMASS, Colo.—Sept. 4, 2015 – For eleven consecutive years, The Meeting has been a mark of the approaching winter season for snowsports enthusiasts, filmmakers, athletes, industry insiders, media and fans. This year, The Meeting 11 will take place Oct. 1-3, 2015 with the main theater in Wagner Park. The weekend will once again deliver a packed schedule with the latest ski and snowboard films, a conference of panels and speakers, networking, and live music at Belly Up Aspen.

The Meeting has evolved into a snow sports industry staple highlighted with an influential conference for snow and action sports brands that brings together filmmakers, media, resorts and others. Tickets for films will be available through the Wheeler Opera box office (www.aspenshowtix.com) on Sept 11.

Registration for The Meeting weekend package starts at $349 per person, which includes all panels, movies, activities, music and parties.

Visit www.aspensnowmass.com/themeeting for the complete film and event schedule.


“Every year there are unique aspects to The Meeting and I am really excited to be back in Wagner Park to feed the excitement for the upcoming season with an outdoor party and chance to watch the top snow films,” says Deric Gunshor, Aspen Skiing Company Event Marketing Senior Manager.

MOVIES 

This year’s confirmed feature films include: A Film by Clayton Villa – For Lack of Better, Level 1 – Small World, Superproof – Masquerade, Teton Gravity Research – Paradise Waits, Transworld Snowboarding – Origins, Will Film for Food – Seasoned, 32 Boots – 2032. Additional films will be announced soon.

CONFERENCE

The conference portion of The Meeting 11 is powered by Group Y, an action sports collective of individuals focused on uniting industries and igniting ideas. The conference takes place on Friday, Oct. 2 and will focus on all aspects of content with discussions focused on delivering marketing value, effectively using social platforms, fostering an audience and generating return on investment. There will be multiple panel discussions, group idea sessions and a moderated conversation with Daniel Houghton, CEO of Lonely Planet. Panelists and specific discussion topics will be announced soon.

Registration and Tickets

Individual tickets to movies in Wagner Park will be on sale through the Wheeler box office beginning Sept. 11 or online at www.aspenshowtix.com.

Registration for The Meeting 11 is now live at www.aspensnowmass.com/events-and-activities/events/the-meeting.

Event Pass Registration ($349 before Sept. 23, $399 after Sept. 23 and additional associates from a company attending can receive discounted pricing at $249 before 9/23, $299 after 9/23) includes:

·         Industry Conference Session Day (Oct. 2) with lunch provided
·         Happy hour following conference sessions
·         Guaranteed entry to the latest released ski and snowboard films
·         Ticket for music at Belly Up (Oct. 1 – 40 oz. to Freedom, Oct 2. – Berkel Beats, Oct 3. – The Green)
·         Bike rentals and gondola foot passenger tickets
·         Complimentary drinks at movies and music
Tickets to conference only are available for $225.

Video & Photos

Follow @AspenSnowmass on twitter for all the latest updates. Please note the official hashtag of the event is #TheMeeting11. To check out everything that went down at The Meeting 10 last year click here: https://vimeo.com/113331330 or visit https://aspensnowmass.imagerelay.com/sb/ab8d4002-12cf-47ea-9d07-e5ef004ba308 for photos by Jeremy Swanson.

Aspen Snowmass would like to thank The Meeting 11 presented by GoPro sponsors: Perky Jerky, Red Bull Media House, Audi, Helly Hansen, Bud Light, HEAD and Smith. 

Founded in 2006, Group Y is the original and leading collective of professionals focused on youth marketing, action sports, entertainment and other progressive and expressive cultures. Our mission is to intersect influencers across industries and ignite ideas that inspire the current and next generation leaders and decision makers. Leveraging events, outreach, content and consultation, Group Y takes the work out of networking and strengthens the areas where industries overlap. @GroupY  www.GroupYnetwork.com

Aspen Skiing Company operates the four mountains in the Aspen Snowmass area - Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk - as well as the award-winning Ski & Snowboard Schools of Aspen Snowmass. The area offers unparalleled nightlife and off-slope activities as well. Aspen Snowmass is accessible by two of the most convenient airports in the mountains – Aspen/Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Airport (EGE) (70 miles from Aspen). For more information on Aspen Skiing Company, please call 800-525-6200 or 970-925-1220, or visit the company’s website at www.aspensnowmass.com.

Connor Sports to Provide Five Custom Courts for EuroBasket 2015

CHICAGO--The Official Court supplier of EuroBasket 2015, Connor Sports, has finished installing 5 custom-designed QuickLock portable basketball courts in arenas across Europe. Each court was custom designed and manufactured for EuroBasket in the United States and shipped to the arenas for installation.

“These courts capture the unique energy of this tournament, and they will be the perfect setting for this unparalleled basketball excitement,” said Turgey Demirel, FIBA Europe President.

For the first time in its history, EuroBasket will be held in four countries and five cities (Berlin, Germany; Zagreb, Croatia; Riga, Latvia; Montpellier, France; Lille, France). The success of this multi-country host model will be confirmed at the conclusion of the event, however by partnering with Connor Sports FIBA Europe has taken steps to ensure consistent play and tournament excitement.

“EuroBasket 2015 is a historic event as it is the first time ever that it is organised in four different countries. This concept is very demanding in terms of organisational issues but on the other hand it brings in a lot of excitement and benefits as, in effect, it creates four home teams,” said FIBA Executive Director-Europe Kamil Novak. “It is our duty to offer elements that somehow unify a tournament which is played in four different corners of Europe and we believe that the Connor Sports basketball courts achieve just that.”

The five custom QuickLock™ portable hardwood flooring systems will feature the colors of each host nation: Germany, Croatia, Latvia, and France. Each court is built so it can be shipped via a container across the Atlantic, be delivered on truck to the venue, offloaded and installed by venue staff.

"After playing on Connor Sports basketball courts in the 2014 FIBA World Cup, the organizers have set the highest standards for this year's EuroBasket. Not only do the courts provide the highest level of safety and performance, they can also be quickly assembled and disassembled by the arenas, making this type of event execution possible," explained Connor Sport Court International Vice-President Andrew Gettig.

For Photos and Video of the court visit: www.connorsports.com/eurobasket

About Connor Sports:


Connor Sports has been a FIBA Equipment & Venue Centre Partner since 1994 and the Official Technical Supplier of FIBA since 2013.

More infos : www.connorsports.com


Contacts : Connor Sports / Andrew Campbell, 801-913-8080 / acampbell@connorsports.com


Source Connor Sports through BUSINESS WIRE by press release © 

Accent Paddles signs on as new paddle sponsor for Facing Waves

Facing Waves and Nikki Gregg are pleased to announce their new partnership with Accent Paddles – an American company that proudly manufactures some of the highest quality SUP, touring and whitewater paddles on the market.

 Accent Paddles has signed on as the exclusive paddle sponsor for the popular Facing Waves television series, the only North American paddlesports series that travels the globe in search of the top paddling destinations. Nikki Gregg, host of the series, and a pioneer in the stand up paddling community, is thrilled to be working with Accent Paddles on this project. “This is an exciting new partnership for me and the Facing Waves team“, says Gregg, “Accent makes some of the best SUP paddles out there, and I’m looking forward to using their products wherever this season of Facing Waves takes me and beyond.”

 Facing Waves airs weekly on Outside Television, Universal Sports Network and the Nautical Channel, which airs in over 45 countries in four different languages. The series reaches 30 million households, and this new season will see Nikki Gregg paddling in a number of diverse locations across the USA and internationally, including Papua New Guinea, the Azores and northern Canada.

Watch the Facing Waves trailer and learn more about the series at www.facingwaves.com
Facing Waves is a TV series that showcases top paddling destinations. To showcase your top paddling destination or learn more about the series, contact Brendan at 613.582.7154 or brendan@helipress.com.

About Heliconia:

Since World Champion kayaker Ken Whiting founded the company in 1998, Heliconia has been a leader in outdoors media production. Heliconia produces 5 outdoor television series that air on NBC Sports, Universal Sports Network, Outside Television, and The World Fishing Network.  See all of Heliconia’s work at www.helipress.com, or follow along on Facebook at www.facebook.com/helipress.

By Brendan Mark through press release ©

Skechers Performance Becomes Title Sponsor of Los Angeles Marathon

Global Leader in Performance Footwear Signs Multi-Year Agreement Commencing with the 2016 Skechers Performance Los Angeles Marathon

LOS ANGELES-- LA MARATHON LLC and Skechers Performance, which is a division of Skechers USA, Inc. (NYSE:SKX), today announced a multi-year partnership, with Skechers Performance becoming the official title sponsor of the Los Angeles Marathon. The two Los Angeles-based companies have teamed up for the city’s biggest running event, now the Skechers Performance Los Angeles Marathon, which will be held on Sunday, February 14, 2016. Registration for the race will open on Tuesday, September 1, 2015. 


As title sponsor of the race, Skechers Performance will have a prominent presence at all marathon week activities including the Los Angeles Marathon Health & Fitness Expo, where Skechers Performance will sell official race merchandise featuring the newly created Skechers Performance Los Angeles Marathon event logo. Additionally, Skechers Performance will outfit course volunteers and staff, and provide finishers’ shirts for all runners. Comprehensive and integrated Skechers Performance Los Angeles Marathon marketing and communications initiatives leading up to and during the race will include the Skechers Performance Los Angeles Marathon website (lamarathon.com) and app.

“Partnering with the Los Angeles Marathon is a strategic step forward for our company and the Performance Division,” said Michael Greenberg, president of SKECHERS. “As a Los Angeles-based business, we have always wanted to be a part of this iconic race since we began developing our performance footwear division and we could not be more thrilled to join the Los Angeles Marathon as title sponsor.”

“Much like the City of Los Angeles itself, Skechers is an iconic, global, and stylish brand and we are extremely pleased to announce this new partnership on the Skechers Performance Los Angeles Marathon,” said Tracey Russell, Chief Executive of LA MARATHON LLC. “Skechers has achieved prominence across the global endurance sports market and we look forward to delivering a world-class marathon experience together here in Los Angeles and to collaborating on exciting new initiatives across the U.S. and around the world.”

The Skechers Performance title sponsorship comes on the heels of the historic 30^th edition Los Angeles Marathon in 2015. Not only did registration sell out for the third straight year, but the race also played host to the 2015 USA Track & Field Marathon Championships, where top American elite athletes vied for a record prize purse of $150,000. The iconic “Stadium to the Sea” course continues to surge in popularity both nationally and internationally, attracting runners from all 50 states and more than 55 countries all over the world, bringing the race to prominence as one of the five largest marathons in the U.S. and one of the 10 largest worldwide.

The title sponsorship of the Los Angeles Marathon builds upon Skechers Performance’s U.S. marathon portfolio. Currently, the brand serves as the official footwear and apparel sponsor for the Chevron Houston Marathon and sponsors elite marathon runners Meb Keflezighi and Kara Goucher. Meb has raced in several high-profile events wearing Skechers Performance footwear, including his monumental win at the 2014 Boston Marathon racing in his namesake shoe, the Skechers GOmeb Speed 3. Next year, Meb will compete in Los Angeles wearing the new Skechers GOmeb Speed 3 – 2016 at the 2016 U.S. Olympic Team Trials for Men’s and Women’s Marathon on Saturday, February 13, 2016, the day before the Skechers Performance Los Angeles Marathon.

For more information on the 2016 Skechers Performance Los Angeles Marathon, please visit www.lamarathon.com. For additional information on Skechers Performance, please visit www.GOskechers.com or follow the brand on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).
 
About LA MARATHON LLC
 
LA MARATHON LLC, a subsidiary of McCourt Global, creates world-class experiences that ignite passion in athletes and connect communities through the transformative power of sport. The Skechers Performance Los Angeles Marathon is among the largest marathons in the country with more than 26,000 participants, thousands of volunteers and hundreds of thousands of spectators. The “Stadium to the Sea” course, starting at Dodger Stadium and finishing near the Santa Monica Pier, is one of the most scenic in the world, taking runners on a tour of Los Angeles past every major landmark. LA MARATHON LLC will host the 2016 Olympic Team Trials for Men’s and Women’s Marathon, awarded by USA Track & Field and the United States Olympic Committee, which will take place in Los Angeles February 13, 2016.

For more information, please visit www.lamarathon.com.
 
About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. Skechers footwear is available in the United States and over 120 countries and territories worldwide via department and specialty stores, more than 1,050 Skechers retail stores, and Skechers’ e-commerce website. Skechers manages its international business through a network of global distributors, joint venture partners in Asia, and 12 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan and throughout Europe.

For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, Skechers’ future growth, financial results and operations, its development of new products, future demand for its products and growth opportunities, its planned opening of new stores, advertising and marketing initiatives, and the expansion plans for Skechers’ European Distribution Center. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2014 and its quarterly report on Form 10-Q for the three months ended June 30, 2015. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Contacts
For SKECHERS USA, Inc. / Molly Biddiscombe, 212-796-9826
molly.biddiscombe@ketchum.com
or
Jolene Abbott, 310-318-3100 x 4839 / jolenea@skechers.com


Source Skechers through BUSINESS WIRE by press release © 

The Pure&Crafted Festival presented by BMW Motorrad will be celebrating its première on the 28th and 29th of August 2015 in Berlin. The Hives, Refused, Kitty, Daisy & Lewis and many more will rock the “Postbahnhof at the Ostbahnhof”.

Munich. After the party is before the party: The BMW Motorrad Days are barely over but the next event is already just around the corner. The Pure&Crafted Festival will be held for the first time in summer 2015 before the urban backdrop of the Berlin “Postbahnhof” and combines music, motorcycle culture and New Heritage lifestyle. The unique two-day festival offers the finest in guitar music, the love of handmade design and the best of the custom bike scene.
The Pure & Crafted Festival is presented by BMW Motorrad.
 
The line-up will thrill fans, enthusiasts and connoisseurs of rock, alternative and folk at two venues both indoor and outdoor. One of the highlights will be the spectacular The Hives, who will be playing one of their two Germany shows here this year as well as the punk rock heroes Refused who will be bringing along a brand-new album.  Another act to appear on stage is the British trio of one brother and two sisters Kitty, Daisy & Lewis who recently sold out the Berlin Columbia Hall with their gripping rock'n roll sounds. The best in Indie folk rock is guaranteed by Mighty Oaks, three Berliners-by-choice with international roots.
 
Further acts include the English rock duo in "White Stripes" manner Blood Red Shoes, the Swedish Indie formation Friska Viljor, the Dutch rock band Birth of Joy, the west coast garage rockers Allah-Las as well as Talisco, Abay, BRNS, Suns of Thyme and Syd Arthur.
Unfortunately Annenmaykantereit are no longer part of the line-up.
 
The Pure&Crafted Festival, however, stands for a whole lot more than just the love of great rock sound. Next to the double-venue musical program, the hall of the “Postbahnhof” is turned into an urban-scene market place with hand-made products on offer as well as exhibitors and workshops which the New Heritage culture come alive. 

Be it the painstakingly hand-crafted leather goods by the Berlin-based workshop Emma Opitz, the legendary hats and caps by the Stetson brand founded in 1865 or the sought-after diamond-look stocking collections by Burlington, this sample of fashion brands who will be present with small showrooms and shows, already provide a promising taste of all that is to come at the Pure&Crafted Festival. 

Among other exhibitors, there is the Gestalten Verlag, the chronicler of and impulse generator for visual culture as well as the two friends Harry Brack and Frank Damson, who - with their Berlin project Harry Damson Speedshop - will bring a passion for art and crafts to the festival, too. 
To make sure visitors can preserve their look and style after dancing the night away, the hair and beard care product manufacturers Oak and Mühle Shaving as well as a barber will be on hand.
First-class food and drink will be available from exclusive food-trucks & bars to round off the experience for all the senses.

The outdoor area is fully dedicated to the topic of "Motorcycles": Apart from the motorcycle hellrider show in the legendary Motodrome as well as numerous custom bike garages, there will also be test rides and a Festival Bike Build-Off. The lottery for the Pure&Crafted Festival Bikes on Saturday evening will be a big highlight, too.

The Pure&Crafted Festival is moving from the original event location Ferropolis to the Postbahnhof site. This means that the first edition of the festival will take place in the urban melting pot of Berlin, where trends and subcultures are created, grow and are lived and where music is at the root of big-city life. 

This is where Pure&Crafted belongs, this is the home of Pure&Crafted. 

The Pure&Crafted Festival is organised by Gemeinsame Sache GmbH & Co. KG - Angency for Brand Communication - in close cooperation with experts from the custom bike and new heritage scene.
Together with the initiator and title sponsor BMW Motorrad, they are offering this scene a hitherto unknown platform in Germany.

Festival tickets are available for € 49.00 incl. charges if advance-booked. 

In addition day tickets can be purchased for Friday (€ 22.00) and for Saturday
(€ 35.00) at www.pureandcrafted.com .

Ticket purchased for the Ferropolis venue remain valid.

Line-up:
Friday
Friska Viljor - Mighty Oaks - Blood Red Shoes - Allah-Las
Saturday
The Hives - Refused - Kitty, Daisy & Lewis -Talisco - ABAY - BRNS -
Birth of Joy - Syd Arthur - Suns of Thyme

For further information about the festival and the artists go to
www.bmw-motorrad.com/pureandcrafted
www.pureandcrafted.com
www.facebook.com/pureandcrafted
www.twitter.com/pureandcrafted
www.instragram.com/pureandcrafted




Source BMW ©

Honda RC213V-S set to light up Goodwood Festival of Speed

honda ©

Honda RC213V-S set to light up Goodwood Festival of Speed
Fresh from its official unveiling ahead of last weekend’s Catalunya MotoGP race, Honda’s RC213V-S is set for its next public appearance – at the Goodwood Festival of Speed, to be held in the UK at the end of June.

The RC213V-S will be ridden up the famous Goodwood hill climb course on all three days of the Festival from 26^th to 28^th June by Honda racers from across its racing categories – road racing, World Superbike and MotoGP.

The Goodwood Festival of Speed – first held in 1993 – attracts 150,000 fans of classic and modern motor racing vehicles every year. Fans get a unique opportunity for close-up views of hundreds of 2 and 4 wheeled race machines climbing the Goodwood hill, and are able to get even closer to many of the vehicles as they are displayed in the paddocks surrounding the course.

As such, it offers the perfect venue to showcase the new “MotoGP for the road” RC213V-S to thousands of motor sports enthusiasts, and to allow them the closest possible view of this ground-breaking machine. The RC213V-S will be in good company: among other Honda motorcycles to be ridden and displayed at Goodwood will be the 1984 and 1985 NSR500s with which Freddie Spencer won back-to-back World Championships.

Notes:

RC213V-S

• The RC213V-S is a road legal machine based on the RC213V with which Honda won back-to-back MotoGP championships in 2013 and 2014.
• It represents a wholly new endeavor to make it possible for a machine developed for MotoGP races to run on public roads.
• Honda will start accepting orders for the RC213V-S through a dedicated website from July 13^th 2015.

Honda motorcycles

• Honda has been the world’s largest motorcycle manufacturer since 1959 and produced over 16 million motorcycles in 2014. 
• Honda has an unequalled record of success in motorcycle racing, having won 21 Constructors Titles in the premier class (known currently as MotoGP), 63 Constructors Championships and 697 races across all categories in the premier class.
• 21 year old 2014 MotoGP champion Marc Marquez won a record 13 Grand Prix in the 2014 season.

Goodwood Festival of Speed

• First held in 1993, the Festival of Speed is a celebration of classic and modern motor racing held annually in June or July at Goodwood House, West Sussex, UK.
• The event is held over 3 days. Hundreds of 2 and 4 wheeled vehicles are ridden up the 1.2 mile (1.8 kilometre) hill climb, with fans able both to view the hill climb up close and to see many of the machines on display around the Goodwood venue.

Source Honda Motors  ©

Bike to Work Day: Pedal for a More Bikeable Region

DENVER-- On June 24, 2015 tens of thousands of commuters from across the region will choose two wheels over four to get to work. Hundreds of businesses will host company teams and encourage employees to leave their cars at home. And volunteers from across nine counties in the metro Denver region will operate nearly 250 bike stations.
 
Bike to Work Day (BTWD) has grown into the second-largest event of its kind in the nation. This year, organizers at the Denver Regional Council of Government’s (DRCOG) Way to Go program expect more than 30,000 participants and organizers are emphasizing the importance of registration.
“We are seeing more emphasis than ever on active transportation, with more bike and pedestrian projects a part of the mix,” says DRCOG Director of Marketing and Communications Steve Erickson. “Bike to Work Day registration numbers support bike advocacy and, as a result, bike infrastructure that impacts the entire region.”

Two significant regional bike projects include the US 36 Bikeway and the Arapahoe Street Protected Bike Lane. The first phase of the US 36 Bikeway opens in conjunction with Bike to Work Day, on June 24, and includes an 11-mile portion from Westminster to Broomfield, when completed it will be an 18-mile bicycle path between Boulder and Westminster. The Arapahoe Street Protected Bike Lane is part of a larger plan to create a network of safe, dedicated bike lanes throughout the downtown area of Denver.

More than 29,000 people participated in last year’s event, along with about 950 companies and hundreds of volunteers at more than 200 stations. The event has grown, along with Colorado’s bicycling population. Consider the following:

• Denver ranks as the 4th most bikeable city in the United States Source (Source: Walk Score 2015.)
• Denver metro area ranked as the 5th fastest growing bike-commuting region in the country between 2000 and 2011 (Source: bikeleague.org/reports.)
• More than 35 percent of participants were motivated to continue to bike to work after the event (Source: Corona Insights 2014 BTWD: Survey Report.)

“In the future, we’d like to be known for our smart commuting population,” continues Erickson. “It’s easy to do, and if more people use biking as a means of commuting - even once a month - they can make a substantial, positive impact on their health and the environment.”

For Colorado’s greater Denver metro region, this impact starts with registering for Bike to Work Day.

About Bike to Work Day 2015:
 
Bike to Work Day is celebrated in many communities across Colorado, but the metro Denver area’s event is the largest in the state and second largest in the country.Hundreds of Breakfast Stations will open from 6:30 a.m. to 9 a.m. around the region. At these stations, riders can enjoy free refreshments, giveaways and camaraderie on their way to work. Bike Home Stations will open from 4:30 p.m. to 6 p.m. for the trip home. There are also water stations open in the afternoon and bike parties in the evening.

For a comprehensive listing and map of Breakfast and Bike Home Stations, water stations, bike parties and group rides, please visit BikeToWorkDay.us.



Source Denver Regional Council of Government through BUSINESS WIRE by press release ©





Contacts Denver Regional Council of Government : Nate Currey, 720-579-8080 / Communications Coordinator / ncurrey@drcog.org

Nike Brings #NOMAYBES Soccer Experience Space to Vancouver

Nike, the world's leading soccer brand, is opening The Nike Underground, a unique pop-up experience in downtown Vancouver that enables soccer-obsessed fans and players to experience the latest soccer innovations the brand has to offer and take part in a fast-paced, small-sided tournament.

Themed as part of Nike Soccer’s ongoing #NoMaybes campaign, The Nike Underground is located two blocks from BC Place at the CBC Vancouver Broadcast Centre, 775 Cambie Street.

It opens to the public on June 16th and will offer fans and soccer players an immersion into the Nike Soccer experience, including skills challenges, product trialing and ability to customize team kits and other apparel.

After entering the space and registering, participants walk down the Players Tunnel, leading to a Nike Innovation Studio and a fully-equipped indoors soccer pitch with video display, called The Stadium.

The Innovation Studio features a compelling display of the technology available to 11 Nike-sponsored women’s teams currently competing in Canada — Australia, Brazil, China, England, France, the Netherlands, New Zealand, Nigeria, Norway, South Korea, and the United States. 


An apparel customization area allows consumers the opportunity to personalize T-shirts, sports bras and federation jerseys. In addition, the Boot Room enables trial of the latest Nike boots, including the 2015 Nike Women’s Cleat Pack, currently being worn by some of the best players in the world.

The Nike Underground turf soccer court includes a giant LED screen that will be used to display games and other content, along with a neon outline of a soccer field on the ceiling.

Players will be able to wear test and trial one of Nike’s Soccer four women’s-specific cleat silos: Hypervenom II, Mercurial, Magista, or Tiempo.

The Nike Underground opens to the public on June 16th and will be open Wednesday through Sunday, from 12 p.m. PST to 6 p.m. PST. 

To visit the Nike Underground, go to Nike.com/Vancouver for directions on how to register. Also be sure to download the Nike Soccer app (gonike.com/SoccerApp) for more details.


Source Nike ©

Surfrider Foundation's International Surfing Day Is Saturday, June 20th - Find A Local Event And Join In Celebrating Our Ocean, Waves And Beaches

Nearly 150 events to take place in over 30 countries, bringing together people for beach clean-ups, surfing contests, coastal conservation activities and movie screenings on the sand

SAN CLEMENTE, Calif., June 16, 2015-- Today, the Surfrider Foundation, a non-profit environmental organization dedicated to the protection and enjoyment of the world's ocean, waves and beaches, announced the 11th Annual International Surfing Day (ISD) taking place on Saturday, June 20th, 2015. ISD is activating people across the globe to give back to the ocean and help protect and preserve its natural beauty.

"It's perfect that International Surfing Day is part of World Oceans Month," said Dr. Chad Nelsen, CEO Surfrider Foundation. "The ocean covers over 70% of the planet and is fundamental to life on Earth – it is a source of oxygen, regulates the Earth's temperature and provides a source of food. International Surfing Day is an opportunity for communities around the globe to come together and celebrate surfing and be reminded that we are all connected by the world's ocean and that it is our collective responsibility to protect it."

Over 83 events will be taking place within the U.S. from Southern California to Northern Maine. Two of the largest events expected: Huntington Beach, with a record-breaking attempt at surfing the world's largest surfboard, featuring a beach-wide cleanup, live music and giveaways, and at the Jersey Shore, taking place at the original Ron Jon Surf Shop with live music, movie screenings and a week long beach sweep. In the past decade, ISD events have brought together over 1 million people to help clean up over 70 tons of trash and in over 30 countries.

"Surfing connects all the dots of my journey so far. The ocean has given me a catalogue of magic moments from around the world that I can at any moment close my eyes and relive," said Sal Masekela, sports host, surfer and ocean activist. "The idea that we pollute and misuse the greatest source of life we have on this Earth should make no sense to anyone that enjoys waking up and taking a breath. Take the time to learn the little things you can do to preserve the greatest natural resource we have and share what you learn with others."

People can support ISD by participating in an event, organizing one of their own or fundraising to aid Surfrider in efforts to defend the ocean. Event teams will be competing through fundraising to win prizes from ISD partners including JetBlue, Firewire Surfboards, Baxter of California and SPY Optic. Presenting event sponsors include Discovery Communications and Clif Bar, with additional support from Western Federal Credit Union. Full details on how to participate are available here.

About Surfrider Foundation

The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world's ocean, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 250,000 supporters, activists and members worldwide.

For more information on the Surfrider Foundation, visit surfrider.org.

CONTACT: Monica Rohleder, 1-847-6061973, monica@signalrockcomm.com




SOURCE Surfrider Foundation through PRNewswire-USNewswire by press release ©
http://www.surfrider.org

Dagger and First Descents Strengthen Partnership in 2015 and Continue to Transform Lives Through Kayaking

GREENVILLE, S.C. (June 15, 2015) – Dagger is celebrating and strengthening its 14-year partnership with First Descents in 2015. First Descents is a non-profit founded by Team Dagger athlete Brad Ludden that offers free kayaking and adventure camps to young adults who are fighting cancer or are cancer survivors.


“We are incredibly proud to strengthen our partnership with First Descents and to deepen our support of the programs that Brad has developed for cancer fighters and survivors,” said Evan Lyendecker, marketing manager for Confluence Outdoor. “Dagger has always been comprised of paddlers who are pushing the boundaries of what is possible in a kayak, and partnering with First Descents aligns with Dagger’s fundamental goal of supporting adventurous, brave lifestyles. It has been an honor for Dagger to sponsor First Descents for the past 14 years, and we are excited to be able to expand our involvement in 2015.”

Dagger has been a key partner of First Descents since 2001 when Ludden founded the organization. As a young, professional kayaker, Ludden accomplished historic first descents down wild, uncharted rivers around the world. After a close family member was diagnosed with cancer he taught her to kayak and noticed an immediate change in her attitude and well-being. He realized that he could use kayaking to help people with cancer reclaim their lives and their strength in the outdoors, and to experience the same exhilarating feeling that he had after a first descent.

Along with Ludden, Dagger athlete Adriene Levknecht is also a key member of the lead staff at First Descents. In 2015 Dagger will provide three kayaks for First Descents’ annual fundraising events, and Dagger raffled off kayaks at the GoPro Games, North Fork Championships and Black Canyon Race to benefit First Descents. Additionally, Dagger and First Descents created a scholarship program together to support program participants who want to continue to pursue paddling, and come fall Dagger will be outfitting the winner with a new kayak and starter gear.

“Dagger has supported our mission from the very beginning and our meaningful partnership is a huge reason why we have been so successful at achieving our goal of helping young people with cancer reclaim their lives,” said Ludden. “We are really excited to expand Dagger’s role with First Descents this year, incorporate more Team Dagger athletes into our camps and continue to transform lives largely through the experience of whitewater kayaking.”

Watch the first episode of the Out Living It video series about the partnership between First Descents and Dagger here.  

About Dagger®
Dagger doesn’t believe in going half-way, or giving “just enough.” In the world of paddling, Dagger is all in, and has been since 1988. From recreational moving water kayaks to whitewater boats bound for class V creeking and all water in between, Dagger designs and manufactures premier kayaks for all paddling styles in Greenville, S.C. From the mountains to the sea, Dagger represents the relentless pursuit of adventure. If your soul is also one with the water, join the Dagger Community and check out the kayaks at www.dagger.com.

About First Descents®

First Descents is a non-profit organization offering young adults (ages 18-39) with cancer a free outdoor adventure experience designed to empower them to climb, paddle and surf beyond their diagnosis, defy their cancer, reclaim their lives and connect with others doing the same. For more information on First Descents programming, or how to get involved, head to www.firstdescents.org. 

 
Source Dagger ©




Media Contact: Verde Brand Communications / Lisa Mullen / confluence@verdepr.com /970.259.3555