Business people : Puma and PPR appoints new Chief for Tretorn

Markus Wonko New CEO Tretorn

Press release :Herzogenaurach/Paris, October 26, 2012 -

PUMA SE and PPR SA announced the appointment of Markus Wonko (40) as CEO of the Tretorn Group with effect from 1 st January 2013.

Tretorn based at Helsingborg in Sweden, Markus Wonko will be responsible for developing Tretorn brand. Its mission will be to maximize the potential of Tretorn brand as International Outdoor developing its activity through increased investment in product development, design and sales abroad.

Markus Wonko bring to his new position its solid international experience and know-how in the field of sports equipment. Tretorn he joined after 11 years in various positions within the adidas Group, most recently within the management team in Asia-Pacific Reebok Hong Kong. Previously, he was responsible for the activity of Adidas sport-lifestyle in Asia after having been to the Scandinavian market, where he managed the business development and process integrated marketing.

Markus Wonko studied international marketing and economics at the University of Lund in Sweden. He German and Swedish mother Language.

Brand leading outdoor, Tretorn creates products performance and leisure: rubber boots, footwear, outerwear, riding boots and tennis balls. founded by Henry Dunker in Helsingborg in 1891 in Sweden, Tretorn has a rich brand heritage.

Tretorn belongs to PUMA, which is part of PPR.

Press Contact - PUMA Kerstin Neuber: +49 81 9132 2984 - kerstin.neuber @ puma.com
Press Contact - RRP: Hélène Saint-Raymond: + 33 1 45 64 61 20 - hsaint-raymond@ppr.com