VENTURA, California. (October 24, 2013) – Patagonia Inc., the
outdoor apparel company, formally announces today the strategic
promotion of John Collins as the company’s new Vice President of Global
Sales, effective immediately.
As vice president of global sales, Collins will provide strategic
vision, leadership, and sales expertise in directing Patagonia’s sales
strategies both domestically and abroad through the company’s wholesale,
retail and e-commerce channels in Europe, Japan, Asia Pacific, Latin
America and North America.
Collins will act as a key partner to Patagonia’s marketing, product
and development teams who continue to develop innovative products in an
environmentally responsible manner. In this role, Collins will report to
Casey Sheahan, Patagonia’s chief executive officer. Reporting directly
to Collins includes Patagonia’s vice president of global retail, vice
president of global e-commerce, senior director of global wholesale, and
Patagonia’s general managers for Europe, Japan, Latin America and Asia
Pacific.
“Collins has proven over the years to be a highly effective manager
who has built great teams and grown sales year after year,” notes Casey
Sheahan, Patagonia’s chief executive officer. “This new structure will
enable Patagonia to better integrate strategic development of sales
globally and throughout the channels so that the Patagonia customer has a
satisfying experience and relationship with our company, in any medium,
anywhere in the world.”
Collins brings 20 years of sales experience to this new role, having
served as Patagonia’s vice president of the America’s and Asia Pacific
for the last three years. Prior to that role, Collins served as
Patagonia’s vice president of North American sales.
Collins holds an undergraduate degree from Skidmore College and an
MBA from The University of Southern California. He is an avid fly
fisherman and skier, but currently enjoys chasing his three year old son
around the orchards of Ojai, California when he is not at work.
About Patagonia
Patagonia, Inc., based in Ventura,
California, is a leading designer and retailer of core outdoor, alpine,
fly fishing, snow, surf and sport-related apparel, equipment, footwear
and accessories. The company is recognized internationally for its
commitment to authentic product quality and environmental activism,
contributing over $55 million in grants and in-kind donations to date.
Incorporating environmental responsibility into product development, the
company has, since 1996, used only organically grown cotton in its
clothing line. The company’s entire product line is recyclable through
its Common Threads Partnership. The Footprint Chronicles® microsite at patagonia.com/us/footprint explores the company’s environmental and social footprint.
Contact:
Jess Clayton, 805-667-4755, jess.clayton@patagonia.com
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