"Callaway continues to be a leading premium performance golf brand worldwide and this e-commerce initiative provides yet another way to market the brand at every touch point, developing cutting-edge systems for engagement and customer satisfaction," commented Oscar Feldenkreis, president & COO of Perry Ellis International.
Included in the e-commerce site plans are behind-the-scenes videos, style and golf tips, Social Media outreach initiatives, as well as Callaway Golf Apparel so golf enthusiasts will be able to shop from the comfort of home - or the fairway. Featuring a full collection of Men's and Women's shirts, pants, shorts, outerwear, rain gear and belts, it is more than a shopping destination; callawayapparel.com offers a full fashion showcase appropriate for sports enthusiasts, golfers and non-golfers alike. Callaway apparel can also be purchased at major retailers and green grass distributors, including: Belk, Bloomingdale's, Dillard's, Golfsmith, Nordstrom, and Rochester Big & Tall, as well as major golf resorts including Pebble Beach, La Costa, Troon North and Disney Golf Shops, among others.
"We are excited to continue strengthening our partnership with Perry Ellis International," stated Mark Leposky, senior vice president of Global Operations for Callaway. "They are leaders in the golf apparel industry and we have utmost confidence that this new dotcom initiative will be successful and mutually profitable for both our companies. We look forward to seeing it unveiled."
By press release through sportsonesource
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