BOULDER, Colo.--The high performance technology that helps power many of the world’s
leading brands of active apparel is being re-launched under the new
brand name
37.5TM. The new brand identity highlights the
scientifically proven benefits of its patented, active-particle
technology that enables activewear products – and the consumers who wear
them – to out-perform others.
Comfort in clothing is greatly influenced by the body’s ability to
manage temperature and humidity next to the skin to maintain an ideal
“37.5 zone” of 37.5% relative humidity and 37.5° Celsius core body
temperature. The 37.5 brand name was a natural choice for this
innovative technology – symbolizing its unique ability to capture and
release moisture vapor to help the body maintain optimal relative
humidity and temperature. By both facilitating efficient heat
dissipation and greatly enhancing drying rates, a training shirt made
with 37.5 technology can provide exponentially more cooling than leading
competitive shirts, which allows you to preserve more energy for
performance. In addition, the technology doesn’t retain odors, a
significant problem in many synthetic fabrics used for performance
apparel.
“The new 37.5 name clearly expresses the benefits of our technology to
the brand partners we work with, and to consumers who are seeking the
best in performance activewear and other products,” said CEO Jeff
Bowman, who initiated the rebranding effort along with a change in
business model when he started with the company in May of this year.
“Beginning as early as Spring 2014, products manufactured with 37.5
technology will come with point of sale materials explaining the
exceptional performance characteristics of the technology – allowing
retailers and consumers to understand why our partners’ products not
only feel better, but work better.”
Bowman added, “37.5 technology is designed to boost the performance of
products – and the people who wear them. If our bodies expend less
energy staying comfortable, that means more energy can be directed into
the activities we love.”
Adding Value to Leading Global Brands
37.5 technology adds value and provides a performance edge to fibers,
fabrics, laminates, insulation, and films used in over 60 top brands
worldwide. Partners include Adidas, The North Face, Pearl Izumi, Asics,
RAB, Rip Curl, Eddie Bauer, Salomon, Under Armour, Cutter & Buck, and
Redington, among many others.
Earlier this month, Bauer Performance Sports Ltd. announced their
exclusive agreement to use 37.5 technology in Bauer Hockey's base layer,
training apparel and protective equipment.
“We’re excited about this partnership because athletes know our products
always deliver the most innovative technologies that help elevate their
game, and 37.5 provides that new competitive edge,” said Kathy McGown,
General Manager for apparel at Bauer Hockey, the world’s leading hockey
equipment manufacturer. “This revolutionary fast-drying technology will
be a key feature that will help players maximize their performance off
the ice during training and on the ice when their game matters most.”
How 37.5 Technology Works
The pioneering 37.5 technology is based on active particles derived from
natural sources like coconut husks and other minerals. The active
particles are directly infused into synthetic fibers that are used to
manufacture a wide range of products such as clothing, shoes, bedding
and more.
Products made with 37.5 technology work with the body’s natural
thermo-regulating system. Even in a resting state your body continuously
puts off insensible moisture vapor to keep you comfortable. When the
body works hard and starts to overheat, it then releases perspiration
vapor, which can form sweat to cool off. Unless this water vapor and
sweat are removed from the body’s microclimate, moisture builds up in
clothing, footwear or gloves and can be clammy and uncomfortable. 37.5
technology enhances the body’s natural thermo-regulating mechanism to
more quickly remove moisture from your microclimate and keep you
comfortable.
Performance for Products – and People
Among the demonstrated benefits of products made with 37.5 technology:
-
37.5 technology works to maintain the optimum relative humidity in the
body’s microclimate. If a body more efficiently maintains an ideal
core temperature, it can perform better, longer.
-
Fabrics made with 37.5 technology dry exponentially faster than
similar fabrics, diminishing wet cling.
-
37.5 technology is made with naturally derived materials so there are
no harsh chemicals to irritate the skin.
-
37.5 active particles are permanently embedded into fabrics and will
never wash out or degrade.
37.5 Company Information
37.5 technology was created by
Cocona Inc., a world leader in the
development, commercialization and marketing of active particle
technologies currently used to enhance the technical performance of
clothing, footwear and sleep systems. The Company is headquartered in
Boulder, Colorado.
Previously, 37.5 technology was marketed under the Cocona brand name, as
the original active carbon particles were derived from coconut shells.
The technology has since been expanded to use additional natural
materials.
Contacts
Media
Berns Communications Group / Stacy Berns,
212-994-4660 /
sberns@bcg-pr.com
or
Michael
McMullan, 212-994-4660 /
mmcmullan@bcg-pr.com
By press release
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