Deckers Brands Appoints Sergio Azzolari to Senior Vice President, EMEA

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London, UK (November 20, 2014) – Deckers Brands (NYSE: DECK), a global leader in designing, marketing and distributing innovative footwear, apparel and accessories, today announced the appointment of Sergio Azzolari to the role of Senior Vice President, EMEA, starting on February 2, 2015.

“We are delighted to announce Sergio’s appointment as Senior Vice President of the EMEA region,” said Dave Powers, President, Omni-Channel for Deckers. “As Deckers Brands continues to expand its multi-channel footprint globally, his invaluable experience and insight will help us to further strengthen our brands and build on our industry-leading Omni-Channel resources. We welcome Sergio to the Deckers Brands family.”

“I am thrilled to join Deckers Brands at such an exciting time in the Company’s history,” said Mr.Azzolari. “Deckers Brands has built an exceptional portfolio of lifestyle brands with a growing consumer following across the world. When combined with management’s commitment to Omni-Channel and delivering seamless shopping experiences to consumers, the future is extremely bright for the Company and I look forward to contributing to Deckers Brands’ ongoing success.”

Sergio Azzolari has previously worked at an international executive level in Europe, Asia and the US with a strong background in commercial marketing and operational roles. He joins Deckers Brands from the Luxottica Group, a leader in premium and luxury eyewear.

While at Luxottica, he strengthened the retail culture and grew the Sun and Luxury division under the Sunglass Hut brand. He worked across both franchise and wholly owned stores, improving profitability across the portfolio. Sergio also focused on product assortment and the consumer experience, making a significant impact on the company’s Omni-Channel initiatives.

Following his success in Europe, he was asked by Luxottica leadership to relocate to the U.S. to work on the Lenscrafters value proposition for the North American market. Earlier in his career, Sergio held a number of leadership roles at several international brands including Fornari SpA, Missoni and Benetton.

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 130 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally.

For more information, please visit www.deckers.com.


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