GU Energy Labs announced that it has teamed up
with Slipstream Sports to serve as one of the worldwide nutrition
suppliers to the UCI World Tour squad Cannondale-Garmin Pro Cycling.
GU will provide gels,
chews and recovery products for the highly-regarded team that includes
Andrew Talansky, Ted King, Ryder Hesjedal, Dan Martin and Joe
Dombrowski.
The partnership allows GU Energy Labs to
advance its development of ground-breaking nutritional planning for
athletes. The company joins Bonk Breaker and Skratch Labs as nutrition
sponsors: “There is nothing like a Pro Tour schedule to test the
boundaries of nutritional performance,” said Jonathan Vaughters, CEO,
Slipstream Sports. “Gu is a proven leader in performance nutrition -
its products are performance-tested and athlete-driven, and we are happy
to add another great nutrition partner to the Slipstream family.”
2015
will see the team competing in a wide array of races, including the
Tour Down Under, the spring classics, the Giro and the Vuelta, the Tour
de France and, domestically, the US Pro and Tour of California.
GU’s Vice President of
Innovation, Magdalena Boulet, said: “these are some of the most
well-conditioned, highly-attuned endurance athletes in the world.
They’re absolutely meticulous about their nutrition because it is so
critical to their performance. We are proud to fuel them throughout the
upcoming season and look forward to learning how to better serve the
nutrition needs of cyclists through this great partnership.”
Pro Tour teams require
unique fueling needs during both training and competition, with riders
burning up to 6,500 calories in a single grand tour stage. Brian
Vaughan, the Chief Endurance Officer of GU and himself a top age-group
cyclist notes, “We’re acutely interested in the integration of our
products into the overall nutrition plans designed by the team and the
individual athletes.”
Among the products
provided to Cannondale-Garmin will be GU Energy Gels, Chews, Recovery
Drink and Roctane Ultra-Endurance Energy Gels.
ABOUT GU ENERGY LABS
GU is a leading sports
nutrition brand founded in Berkeley, CA in 1993. GU’s products help
athletes hydrate, energize, and recover optimally before, during, and
after demanding endurance activities. Discover the potential of True
Performance Nutrition by visiting www.GUenergy.com
Source Gu Energy Labs by press release ©
Gordon Wright / OutsidePR / Gordon@OutsidePR.com / 415-887-9325
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