USA TODAY Sports Launches Trending Sports Mobile App

USA Today ©

MCLEAN, Va.-- USA TODAY Sports Media Group today launched a trending sports mobile application to help fans stay ahead of buzzworthy news and track the most significant stories and live events. The new app launches today and is available for free on the App Store for iPhone, iPad and iPod touch as well as Android platforms.

The free app is designed to fit the on-the-go lifestyle of today’s sports fan, featuring exclusive trending content presented in a quick, easy-to-digest format. Fans will also enjoy the app’s “Best. Scoreboard. Ever,” a dynamic feature that provides a ranked list of the live events worth watching, why they can’t be missed, and where they can be seen. In-progress notifications will ensure that fans never miss a buzzy moment again.

“Helping busy fans navigate the fear of missing out on current trends and can't-miss moments is essential for the social-mobile age,” said Mark Pesavento, VP of digital strategy for USA TODAY Sports. “Consumers have so many options for news and information, yet so few of them solve a fan's most basic problem: What do I need to know right now so I don't miss out on what everyone else is talking about, or will be talking about?”

Additional features of the USA TODAY Sports mobile app include:

• Easily shared content – Whether quotes from outspoken athletes, stunning images from photo galleries, insightful data visualizations or funny GIFs, sports fans can share the content with ease.
• Formatted for today’s busy lifestyle – Scores, schedules, and statistics that fans expect from a sports app are integrated in a clean, simple way.
• Feedback that matters – Opportunity for app users to easily make feature requests and provide input directly to editors.

“This app is packed with news fans need to know at that instant,” said Krys Krycinski, head of mobile for USA TODAY Sports. “Users will appreciate the clean, simple experience and entertaining content produced by people who want what they want – sports news that matters, without having to dig for it.”
As Americans spend 60 percent of their digital media time on mobile (ComScore), the USA TODAY Sports mobile app is intended to engage with the brand’s core audience on their smartphones, while attracting a new generation of young, tech-savvy sports fans by putting them at the center of the sports conversation.

“The launch of our mobile app is a great opportunity for us to engage fans that are getting their sports news from mobile devices more than ever before,” said Dave Morgan, President of the USA TODAY Sports Media Group. “We believe fans will enjoy the entertaining approach and curated news that can be experienced through multiple perspectives and bold visuals.”
 
About the USA TODAY Sports Media Group:
 
The USA TODAY Sports Media Group encompasses all sports initiatives across USA TODAY Sports and Gannett's more than 120 well-known local media brands. It also includes the social news hub For The Win; the sports photography wire service USA TODAY Sports Images; leading high school sports destination USA TODAY High School Sports; and the hundreds of sites within USA TODAY Sports Digital Properties such as TheBigLead.com and mixed martial arts site MMAJunkie.com, among others. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).
 
About USA TODAY:
 
USA TODAY is a multi-platform news and information media company. Founded in 1982, USA TODAY's mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA TODAY delivers high-quality and engaging content across print, digital, social and video platforms. An innovator of news and information, USA TODAY and usatoday.com, an award-winning newspaper website launched in 1995, reflect the pulse of the nation and serves as the host of the American conversation — today, tomorrow and for decades to follow. USA TODAY is the nation's number one newspaper in print circulation (including affiliated publications) with an average of nearly 2.7 million daily circulation (as of AAM quarterly filing December 31, 2014) and reaches a combined 79 million readers monthly across all platforms. USA TODAY is a leader in mobile applications with more than 16 million downloads on mobile devices. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

Contacts: USA TODAY/ Steve Kidera / Manager, Media Relations/ 703-854-6077/ skidera@gannett.com


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