Business people : Timberland Appoints Design Director

Timberland, which was acquired by VF Corp. in 2011, appointed Camila Vesth as its new global design director for apparel and accessories. Vesth was previously at Adidas for four years where she worked in Germany and afterwards moved to head up the women’s team in the US department. More recently Camila was head of creative apparel and accessories at Le Coq Sportif and also supervised collections for Karmameju and the yoga and running company Run and Relax.

She will be based at the Timberland International Design Centre in London and will report to Rene Skytte, VP Global Apparel & Accessories.

Vesth said, “I have been given this great opportunity to work with a brand that is truly reinventing itself and aiming for even higher standards than those Timberland already stands for. I am certain Timberland will become an even bigger player in the apparel market going forward and I am proud to be part of the team leading the way as the Design Director.”

Skytte said, “We are extremely happy to have Camila on board leading the process of repositioning the brand according to our vision of becoming the largest and most sustainable outdoor lifestyle brand in the market place. She has already adopted to the unique Timberland culture, introducing a visionary design strategy and has produced a working methodology that will secure the brand reaching another milestone the coming season”

( Source Timberland through SportsOneSource )