Media : Reebok and Eurosport Continue Partnership to Bring CrossFit - "The Sport of Fitness" to European TV Screens

Global fitness brand, Reebok, and Europe's leading sports entertainment group, Eurosport, have joined forces for a second year running to produce a series of documentaries and live broadcasts centered around CrossFit®, one of the fastest growing strength and conditioning programs in the world, and the CrossFit Games, the global competition to find the fittest man and woman on earth.

Already well-known in the United States, CrossFit has become increasingly more popular around the globe in recent years. Through the partnership, Reebok and Eurosport will continue to bring the Sport of Fitness™ to TV screens across Europe and allow viewers to discover for themselves why CrossFit has taken the fitness world by storm.

The programming is scheduled to be aired across Eurosport’s 130 million homes in 54 different markets from April 20 will consist of six episodes of ‘THE BOX’, a documentary series that follows the journey of elite CrossFit Games athletes as they train for the European Regional of the 2013 Reebok CrossFit Games.  2013 marks the third year that Reebok is the title sponsor of the CrossFit Games.

In 2012, its inaugural year, “THE BOX” reached over 16 million people across Europe. This year sees each of the 13-minute episodes of ‘THE BOX’ travel across the continent and follow athletes training for the European Regional of the 2013 Reebok CrossFit Games, focusing on their training schedules, everyday lives and the day-to-day challenges they face. All episodes will be broadcast on Eurosport and will also be made available to watch online at http://thebox.eurosport.com/.

“Following on from the success of last year’s series debut, Reebok is excited to continue working with Eurosport to celebrate CrossFit and the CrossFit Games in Europe,” said Chris Froio, Head of Training at Reebok. “At Reebok, we are committed to showing how fitness inspires people and transforms their lives and no sport is a better example of this than CrossFit. We look forward to watching the second season of ‘THE BOX’ and believe it will not only captivate audiences, but inspire them as well.”

“Having our title sponsor Reebok help promote the CrossFit Games through their partnership with Eurosport has provided significant exposure to the event as the ultimate proving grounds for the fittest athletes on earth,” said Steve Weiss, Corporate Development, CrossFit, Inc. “We are excited about our increasing involvement with Reebok and Eurosport in these markets and the advancement of CrossFit as the sport of fitness.”

Julien Bergeaud, Eurosport's Director of Broadcast & Programming said: “It is a reflection of Eurosport's editorial expertise that the debut season of ‘THE BOX’ was so well received last year. CrossFit is clearly a fast-emerging sport and we are excited to be a part of its growth in Europe through our production and broadcast of ‘THE BOX’. We are delighted to renew our partnership with Reebok for 2013 and be in a position to broadcast a second series of ‘THE BOX’ as the European CrossFit Games athletes prepare once again for the Regionals. It will make for great television.”

Broadcast Schedule
·         Episode 1, THE BOX: April 20 at 8.30 am CET
·         Episode 2, THE BOX: April 27 at 8.30 am CET
·         Episode 3, THE BOX: May 4 at 8.30 am CET
·         Episode 4, THE BOX: May 11 at 8.30 am CET
·         Episode 5, THE BOX: May 18 at 8.30 am CET
·         LIVE 2013 Reebok CrossFit Games Regionals Europe: May 19 at 19.00/21:00 CET

For further information on ‘THE BOX’, visit http://thebox.eurosport.com/
For further information on the 2013 Reebok CrossFit Games, visit http://games.crossfit.com/

Source Reebok