Retail news : Koodza, Franch Oxylane Discount brand becomes Decathlon Simply

Oxylane Group is committed to a policy of convergence brand Koodza being phased out in favor of Simply Decathlon. This is certainly the case in at least two stores network, Lempdes, near Clermont-Ferrand, Villebon-sur-Yvette, near Paris.

Koodza, you know? No? It does not matter, there will perhaps soon to remember. 24 French Koodza stores, discount concept launched in 2009 by Oxylane group will, commendable, diversification, are poised to switch gradually under the brand Simply Decathlon. This is already the case in at least two stores network, Lempdes, near Clermont-Ferrand, Villebon-sur-Yvette, near Paris.

A "mini Decathlon" that does not say his name

Logical convergence brand that finally makes sense. Especially when, as is the case of Oxylane it has in its portfolio a brand as strong as Decathlon, with 256 stores in France, last year, 2.82 billion euros of turnover 'duty business.

Koodza, like its predecessor Slide, absorbed from within the Koodza network, allowing Oxylane be present on smaller than Decathlon (roughly less than 40,000 inhabitants) catchment areas, with surfaces aims to more sales picked up three to four times smaller than Decathlon.

French Source lsa.fr