Business news : Antics and Dregs join forces

Biker Sherlock and Kurt Hurley from Dregs

Antics International LLC is happy to announce it has partnered with Biker Sherlock in the iconic Dregs Skateboards and Luv Yo Mutha Wheels brands. Biker Sherlock, the founder of both brands, multiple X-games gold medalist and longboard skateboarding pioneer will continue being the face of Dregs, doing brand management, product development and promotions.

Early in 2013, after 16 years of running Dregs, Biker decided to find a distribution and development partner who could help take the brands to another level. After a brief hiatus and following successful negotiations, Biker and Antics inked a deal that would bring together the Antics sales, distribution and product development machine, with Bikers 20 years of longboard racing/freeriding, business and marketing experience.
Dregs will have a new range of racing, freeriding and cruiser completes and decks available from 16th of September and will be adding new wheels to the Luv Yo Mutha range later in September. New websites will be launched for both brands in September also at www.dregsskateboards.com and www.luvyomutha.com.

Biker Sherlock said “I couldn’t have dreamed of a better partner than Chris and the crew at Antics. Their expertise and infrastructure will give me the opportunity to focus on the things I love: riding, promotions and product development.”

Antics International CEO, Chris Northwood said “Antics is stoked to have struck a deal with Biker on Dregs and Luv Yo Mutha. Cruisers have been an increasing part of our business and with our technical experience, sales, marketing and distribution channels, the addition of one of the first true longboard skateboard brands is great for us and our customers. It will be positive for our business immediately”.

About Dregs:

The Dregs brand was started by Biker Sherlock in La Jolla, San Diego in 1996 and became one of the first true longboard skateboard brands founded in the 1990’s. Biker was one of the group of skaters and surfers, known as “Team Dregs” that had been partying and hanging out in California for years. Biker and the Dregs crew helped to build recognition for longboard skateboarding in the media and with the skate industry. They are credited with discovering the legendary Maryhilll downhill course and ran the first races there. With more than 16 years of history and experience, Dregs and Biker are an integral part of the longboard industry. www.dregsskateboards.com

About Antics International:

The Antics brand management and distribution company started as Armourdillo in Australia in 2003 and became Antics in 2009 when its head office moved to North County San Diego, California. The company owns interests in Armourdillo Belt Co, Dregs Skateboards, Luv Yo Mutha Wheels and has the global licenses for Stereo Skateboards, Hi?Fi Wheels and Lurkville Skateboards. It also distributes Chakra Balance Boards and Jessup Grip. Co?founder and CEO, Chris Northwood was also the inventor of the Theeve Titanium Axleless Truck Hanger and co-founded Theeve Titanium Truck Co. www.anticsintl.com

By press release