NBC Sports Group announced today a new addition to its team, Lorelei Wall, Senior Director, Integrated Media, Alli Sports. In her new role, Wall will focus on the production, programming and distribution of content, as well as the digital media efforts for the Alli Sports portfolio, which includes the Dew Tour, Red Bull Signature Series, Lucas Oil Pro Motocross Championship, Octane Academy and World of Adventure Sports. Wall will begin her duties immediately and report to Eric Grilly, President of Alli Sports.
“We are excited to have Lorelei join NBC Sports Group to help us advance our efforts around the creation, production and distribution of Alli Sports content and programs throughout our family of platforms,” said Eric Grilly, President, Alli Sports. “Lorelei’s background in action sports and her strong knowledge of marketing, brand management and digital media will allow us to build additional awareness and distribution opportunities,as well as elevate the digital presence for all of our Alli properties.”
Prior to joining Alli Sports, Wall served as an Associate Director of Consumer Marketing at ESPN. In her previous position, Wall focused on developing national brand campaigns and managing overall brand management for ESPN’s expansion of the X Games. Wall also worked in ESPN’s Digital Marketing Group where she helped build ESPN’s Fantasy Sports product.
A native of Nashville, TN., Wall earned her undergraduate degree from Yale University, and an MBA from the Tuck School of Business at Dartmouth. She currently resides in Chicago, Ill.
ABOUT ALLI SPORTS
Alli Sports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Red Bull Signature Series, Lucas Oil Pro Motocross Championship, Octane Academy and World of Adventure Sports; Alli Media, which creates, produces, and distributes original content; and Alli Enterprises which includes a partnership with action sports retailer Dogfunk.com. Alli Sports is a division of the NBC Sports Group. More information can be found at www.allisports.com
By press release
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