Under Altamont’s ownership, Mervin will operate as an independent, standalone company. There will be continuity across all areas of the company, including leadership and staffing, manufacturing, sales and marketing. Mervin has entered in to a license agreement with Quiksilver to produce and distribute Roxy branded snowboards, bindings and skateboards. The relationship will work similarly to how it has in the past, with Roxy sharing brand marketing and athletes and Mervin designing and building the snowboards in the USA, near Canada.
Ryan Hollis, CEO of Mervin, said,
“This is an incredible time for Mervin and all of our staff, team riders and retail partners around the world. Our new partners at Altamont share our vision for growth and are ready to invest in initiatives that will drive brand development and growth in the business. Our entire team looks forward to continuing to do what we love, which is building the best products on Earth.”
Reflecting on the general Mervin sentiment regarding the changeover, Pete Saari, co-founder of Mervin, said,
“Quiksilver and Bob McKnight have been incredible to work with and it has been a good long run. We have a great crew at Mervin and a long list of weird, wild and magical board sport fantasies. The Altamont partnership is going to be a healthy, exciting relationship that will allow us to bring innovation and invigorate new categories while focusing on what we do best…building beautiful boards.”
Mike Olson, co-founder of Mervin, adds,
“Being part of the great Quiksilver family for the past 16 years has been an awesome chapter in our history with fun memories that will last forever. We are super-duper excited to be on this new path with Altamont who shares our board sport passion and enthusiasm for thinking outside the box to advance new disruptive technologies within our industry and beyond, while showing a commitment to our homegrown American Bitchin’ Board Building factory.”
Trust Mervin Manufacturing! www.mervin.com www.lib-tech.com www.gnu.com
About Mervin
Mervin Manufacturing home of Lib Tech, GNU, Roxy and Bent Metal is a leading designer and manufacturer of snowboarding, NASing, surfing and skateboarding products built at the world’s most environMENTAL factory by people who ride them. Mervin Manufacturing was founded by snowboarders Mike Olson and Pete Saari in 1977. In an industry where virtually every other snowboard, ski, skateboard, and surfboard company has moved production to China or offshore, Mervin is the longest running and last major board building factory in the USA. Based out of Carlsborg, Washington, between the rugged Olympic and Cascade Mountain Ranges, Mervin is a direct link between riding and manufacturing.
About Altamont Capital Partner
Altamont Capital Partners is a private investment firm based in the San Francisco Bay Area. Altamont is focused on investing in businesses where it can partner with leading management teams to help the companies reach their full potential. The firm’s principals have significant experience building business success stories across a range of industries.
By press release
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