“Kev has always had a great reputation, and is a core outdoor guy. He grew up on the water in Florida, and like a large chunk of the SUP world, he was around in the windsurf heyday. Kev was also quick to recognize that he would need a core SUP guy to help service the dealers,” said Boardworks Sales Manager, Ryan Guay. “The Southeast has endless potential for SUP, great beaches with surf, some of the best whitewater in the country, and tons of options. We found a good agency that can service all different types of retailers.” Florida will continue to be covered by Carl Beaulac, and Tennessee is under Mike Tavares.
About Kev Martin
Kev Martin covers the mid and deep South. Growing up on two oceans simultaneously, Kev is an ‘old-skool’ waterman at heart. Kev was raised in South Florida, but is now living near the Nantahala River in the mountains of Western NC. As an accomplished sailor, paddler and boat-builder, his love and knowledge of the sea, wind, waves and the creatures therein gave him a deep respect for the natural world, and this has remained a very core belief system throughout his career path. Kev spent 8 years in outdoor retail sales, also teaching windsurfing, whitewater-roll, surf and sea kayaking before joining the wholesale trade in 1991, and beginning his own rep Agency in 1996.
About Keith Keller
Keith Keller covers the lower Southeast specialty board sports business segment for Adrenaline Sports Marketing. He originally hails from Miami, FL and was raised in Coastal Northeast Florida. Keith is the epitome of a Florida born waterman. He grew up surfing, skateboarding, sailing, and paddling the coastal waters of Florida and the Southeastern United States. He is a fifteen-year veteran of the outdoor industry, beginning on the sales floor, and achieving numerous accomplishments, designations, and certifications. Most of all he carries over fifteen years of specialized Outdoor Retail Management, as well as fourteen years of Paddle Sports Education and Guide Business Management. He has an extensive history within his teaching affiliation the American Canoe Association. Keith currently has over thirteen years of Open Water Sea Kayak Instruction Certifications, and now recently serving as SUP curriculum development committee member and co-designer of SUP Surfing levels. Several years ago he also became certified to teach SUP within the World Paddle Association at the trainer level with Byron Kurt as his mentor.
By press release
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