Today, Converse Inc. announces the launch of its first-ever Beijing Converse Rubber Tracks pop-up studio where local musicians will have the opportunity to apply for one of 10 spots to record for free, from Friday, November 29 through Sunday, December 8. Converse will also host a series of workshops at the pop-up studio location, allowing music lovers to interact with a panel of renowned guest speakers from the worlds of music and art. The 10-day experience will culminate with Converse Rubber Tracks Live free concert at the Mako Live House on Saturday, December 7.
“We’re excited to continue to give back to the global music community and to extend the Converse Rubber Tracks experience to China for the very first time,” said Geoff Cottrill, Converse Chief Marketing Officer. “We’re thrilled to connect deeper with the rich and diverse artistic culture in Beijing and to help local emerging musicians showcase their creativity and craft within this inspiring scene.
The Converse Rubber Tracks program was born out of the brand’s desire to give back to the music community and provide a platform for emerging artists to express their creativity. Since the studio opened in Brooklyn in July 2011, Converse has provided over 500 emerging acts the chance to record for free and has brought the Converse Rubber Tracks experience to great music cities such as Toronto, Austin, Montreal, Los Angeles, San Francisco, Amsterdam and Hamburg, Mexico City, now hitting Beijing for the first time.
CONVERSE RUBBER TRACKS POP-UP
The Converse Rubber Tracks pop-up studio will be staged for a ten-day duration at the Guna Music Studio located in the iconic art area 798 of Beijing. Local artists will be able to apply for a free day-long recording session in a state-of-the-art studio. If selected, the artists will spend a full day recording under the guidance of expert technicians, and at the end of the process, retain all rights to their work. The application process officially opens today and will close at 12pm on Sunday, November 24.
To find out more or to register for a recording sessions, please visit http://converse.com.cn/rubbertracks/band
CONVERSE RUBBER TRACKS WORKSHOPS
The pop-up studio will also host a series of five creative workshops, offering local music lovers the chance to engage with a panel of special guest speakers from the Chinese music scene, including DJ Wordy (Champion of DMC 2005-2007), electronic music artist Meng Qi and new media artist Liu Yi Wei, among others. All the workshops will be hosted on the weekends. Sessions will cover a range of hands-on workshops and lectures, including a Home Recording Workshop, the DIY Synthesizer and MPC/Turntable Master Class, a Vinyl Market Lecture and VJ Mapping.
For additional information around the workshops, and how to register for one of the limited spots, lecture and VJ mapping, please visit: http://converse.com.cn/rubbertracks/consumer
CONVERSE RUBBER TRACKS LIVE
Converse Rubber Tracks Live is a free music series that originally launched in 2012 in Brooklyn and has since expanded to support cities with vibrant music communities including Los Angeles, Boston, San Francisco and Mexico City. The lineup for these shows includes headliners who hand pick emerging artists that have recorded at Converse Rubber Tracks. The Converse Rubber Tracks Live in Beijing will be staged at Mako Live House on Saturday, December 7th
For information on the lineup and free ticket access, please visit: http://converse.com.cn/rubbertracks
Source Converse.
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