Sports and textile technology specialist (Adidas, Reebok ... etc. . ), Patrick Blary created in May A3 Footwear agency dedicated to the distribution of shoe brands " non sport" as well as consultancy services , the same niche.
The agency is also engaged in designing and marketing under the brand I Feel Boot , original and customizable rain boots for women and children. Transparent , they have been associated with a range of 28 colored socks that can change your look depending on the mood . The first delivery of these fancy boots was made in August , and the merchant dedicated website launched on September 19.
The first not seem successful , with a host of public and encouraging a favorable media relay, which portends a turnover of 150,000 euros at the end of December ( for four months of the year ) .
In 2014, the boots I Feel Boot should be distributed in 150 to 200 outlets in France ( against 50 at present) and other markets could be opened in Spain , Italy and Poland , where the product is being tested .
Source ledauphine.com
Aucun commentaire:
Enregistrer un commentaire