The Spring 2014 golf collection features three deliveries inspired by the preppy heritage and energetic spirit at the heart of the Tommy Hilfiger brand. The first delivery draws inspiration from iconic coastal golf destinations like Monterey Bay, California. Pieces include modern golf classics such as polos and sweaters rendered in a palette of tonal blues and white highlighted by light blue and turquoise accents.
Classic patterns such as nautical stripes, argyle and traditional plaids are predominant throughout the delivery. Bold polka dots combined with updated textures create a playful, feminine look for women.
Delivery two incorporates the nautical influences of San Francisco, California with tailored pieces featured in a vibrant palette of red, white and royal blue. Touches of modern black, inspired by the city's distinct architecture, ground the delivery and emphasize the sporty design. Playing on the brand's all-American heritage, the delivery features classic stripes in a variety of widths and bold color-blocking on polos and outerwear. The final delivery is inspired by the country club lifestyle and East Hampton's renowned prep traditions. A crisp, sophisticated color palette of kelly green, navy and white modernizes classic silhouettes. Patterns are highlighted throughout, with stripes, traditional plaids and gingham covering shorts, sweaters and outerwear. The iconic look is finished with gold-color trim, button and zipper detailing.
Key to the collections are designs that incorporate performance fabrics. TH Tech is a 100% polyester fabric used as the foundation for the golf collection to combine style and comfort with moisture wicking capabilities that keep garments dry and provide anti-odor properties essential in a technical garment.
TH Comfort Tech is a hybrid cotton fabric that combines style and comfort with the functional properties required in performance driven garments. TH Cotton supplements the performance fabrics to ensure superior quality and comfort.
In January 2012, Tommy Hilfiger announced PGA Tour golfer Keegan Bradley as the global ambassador for the Tommy Hilfiger Golf men's collection through 2014. Since January 2012, Bradley has represented the brand at major tournaments, outfitted in select pieces from the men's golf collection.
Targeting both men and women golfers, the Tommy Hilfiger Golf collections offer a wide selection of merchandise. The men's collection includes approximately 100 styles with expected retail prices ranging from $50 (€60/£50) for short-sleeved polos to $140 (€140/£115) for sophisticated outerwear options. The versatile women's collection includes approximately 75 styles with expected retail prices ranging from $50 (€60/£50) for bermudas and polos to $120 (€140/£115) for knits and outerwear.
Through a license agreement with The Fletcher Leisure Group, the men's and women's golf collections are available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, and select resorts, as well as in the corporate channel and on tommy.com. Tommy Hilfiger launched men's golf apparel in 1994 and expanded into women's golf apparel in 2000; in 2004 the collections were introduced in Europe.
About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world's most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children's apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men's tailored clothing; men's dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.
About PVH Corp.
PVH Corp., one of the world's largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
About The Fletcher Leisure Group
Fletcher Leisure Group, based in Montreal, Quebec, is a company with 47 years of golf industry experience marketing multiple brands in Canada, the United States, Europe and the UK. Brands that make up the Fletcher portfolio include the wholly owned AUR and Sunice.
For further information:
Mary Beth Lacy, Inc./T: +1 760 346 6942 /mb@mblacy.com
Fletcher Leisure Group:
Marketing / Sophie Authier / Director of Marketing / sauthier@fletcherlg.com / 514 736-4684
The Tommy Hilfiger Group / North America:
Kaley Shaffer / Regional Public Relations Manager / T + 1 212 5481773
By press release
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