Today, Converse Inc. announces the launch of the remastered Converse CONS lifestyle sneaker collection featuring the Aerojam, Anarchy and Star Player Plus sneakers sold exclusively at select Foot Locker, Footaction, and Champs stores. Converse CONS takes this sneaker collection to a new level by speaking directly to consumers who confront the norm and foster a society filled with creative ambition and sport inspirations. The sneaker collection takes cues from 1990s and is remixed for a fresh take on a throwback where style intersects with music, fashion and art.
“Converse is constantly looking for ways to push the boundaries of street style and we’re thrilled to bring back the Aerojam as a lifestyle sneaker and introduce the new Anarchy style,” says Darin O’Brien, VP, Converse CONS. “With a 90s influence on a modern sneaker, this collection celebrates street culture in a sport-inspired world.”
The Converse CONS Aerojam’s new design is stitch-for-stitch the same silhouette as the beloved original from the Converse archives. In the midst of a 90s street culture resurgence, the look of this sneaker feels fresh with a lighter and more comfortable modern fabrication, an oversize tongue, grip gradient detailing, and a lace shroud that’s removable and reversible. The Converse Aerojam is available in the original black /teal, and in new grey/black and grey/orange colors.
The Converse CONS Anarchy, a brand new style, echoes influences from 90s sneaker culture in a form that’s focused on a clean execution and individual style. The sneaker’s pronounced strap can be worn tucked into jeans or hanging free on the side. Unique details include the Star Chevron logo, a translucent bottom and ribbed detailing on the padded collar that draws the eyes down. The Converse CONS Anarchy is available in red, black and grey with pops of bright color accents.
The Converse CONS Star Player Plus brings back an iconic style with a new twist that embraces a sport influence throughout the design. The new sneaker features a combination of canvas and nubuck materials, molded collar details, and pops of bright stitching accents. The Converse CONS Star Player Plus is available in black/charcoal/exuberance and black/varsity red colors.
The Holiday 2013 Converse CONS collection will be available for purchase exclusively at select Foot Locker, Footaction, and Champs stores in North America and online at footlocker.com, footaction.com, and champsstores.com starting November 14. The Aerojam will be available for a suggested retail of $110USD, the Anarchy for $80USD and the Star Player Plus for $70USD.
About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 79 company-owned retail locations in the U.S. For more information, visit Media.Converse.com.
About Foot Locker
Foot Locker, Inc. is a specialty athletic retailer that operates more than 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including footlocker.com, Eastbay and CCS.com, the Company is a leading provider of athletic footwear and apparel.
Press Contacts:
Lacy Pica / Converse/ 646-563-7830 /lacy.pica@converse.com
Kelly Ricci / HL Group /646-460-8907 /kricci@hlgrp.com
source converse
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