Business news : 2XU Appoints PR Firm

2XU (“Two Times You”), the sports apparel and compression brand, hired public relations firm, The Woods & Co as its agency of record. The fully integrated communications firm, with offices in New York City, Los Angeles and Aspen specializes in health, beauty and fitness products and services.

The Woods & Co will provide strategic public relations, marketing and communication services to build 2XU’s presence in the athletic, health and fashion arenas. Capitalizing on 2XU’s key sponsorships and relationships with the United States Ski Association (USSA), IRONMAN and other influential sports organizations, The Woods & Co will work closely with 2XU’s marketing team and sponsored athletes to lead press and consumer outreach.
“We are thrilled to be working with such a prestigious company,” says The Woods & Co Principal, Susan Woods, “2XU’s influence in the athletic community is unmatched and we look forward to bringing that level of attention and recognition to the consumer market as well.”

Fred Hernandez, Director of Marketing for 2XU North America, states “The Woods & Co’s creative insight to press, special events and marketing is what really drew our brand to their firm. This creativity coupled with the company’s outstanding reputation, relationships and expertise makes them a great fit for our brand and mission.”

About 2XU :

2XU ("Two Times You") was founded in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sporting niches including Triathlon, Cycling and Mountain Running. 2XU is also a proud official apparel supplier to the Australian Institute of Sport.

Founded and based in Melbourne, Australia; 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium Australian brand is now stocked in multiple countries around the world.

2XU is Chaired by clothing veteran Clyde Davenport (founder & past owner of Davenport Industries) and Co-Directed by former world triathlon athlete Jamie Hunt and marketing specialist Aidan Clarke.

By press release