Business news : Primaloft expands into eastern Europe with its own operations

Primaloft, the Albany-based manufacturer of insulating fabrics, will open its own sales and marketing office in charge of sales and marketing in the eastern European and Russian markets, effective Jan. 1, 2014.

This move comes shortly after establishing own operations in the U.K. and Scandinavia. The eastern business will be run by Bartosz Lassak who has been with the company on a freelance basis for the past two and a half years. He will report to Jochen Lagemann, managing director of Primaloft Europe.

The 36-year-old Pole ran his own company, Escape 360, which represented various brands in the region. This firm will now be shut down to allow Lassak to fully concentrate on the development of Primaloft in the region.

About Primaloft : 

PrimaLoft® is the leader in fiber research and development for high performance insulations and yarns. PrimaLoft® Insulation, originally developed for the U.S. Army as a water resistant alternative to down, is globally recognized as the world’s best synthetic insulation. PrimaLoft® is warmer, drier, and softer, than any other synthetic insulation.

by ISPO


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