adidas has revolutionised how they develop key apparel ranges to reduce waste whilst maintaining performance and style. Both the Running and adidas by Stella McCartney teams have worked creatively to change the way they make patterns to increase the pattern efficiency of their new product ranges in order to reduce fabric waste.
To highlight this unique design and production process adidas has developed a short animation that tells the low waste pattern efficiency story. The animation underlines how adidas is constantly reinventing ways of working to improve and innovate. The concept of the animation is to demonstrate the unique thought process that went in to designing these ranges - underlining the fact that changing perceptions and going against the norm can lead to a more efficient design process—a design process that doesn't compromise comfort, fit or style.
The adidas by Stella McCartney range followed a holistic approach, playing with a few different colours whilst incorporating a 95% organic fabric. The range includes Low Waste Tees in bright citrus and soft heather grey that are complimented by Low Waste Shorts and a Short Sleeve Sweatshirt in white and light mint, as adidas by Stella McCartney introduces new high-sustainability pieces to the line. Advanced, eco-friendly cutting techniques ensure 95% of fabric used creates the final product, with the remaining 5% recycled or repurposed, so that no surplus material goes to waste – presenting the perfect performance and style option for those mindful of their carbon footprint.
The Running apparel range was designed to maintain high performance objectives whilst at the same time reducing material use as much as possible. The team did this by using square and rectangles in the main pattern and ensuring a performance fit with stretchy inserts. Through changing the pattern, the team was able to increase pattern efficiency to 96% - meaning 96% of the fabric on the cutting table was used in the product.
Craig Vanderoef, Business Unit Director, Global Running at adidas commented:
"At adidas we are constantly striving to make our products better, not just by increasing performance, but by continuing to develop how the products are made. Our goal, when designing these ranges, was to maximize pattern efficiency while being as resourceful and creative as possible. We have created products that are high performing, and stylish that also reduce waste"
The film shows how a piece of paper can be manipulated to demonstrate how materials can be used in a more efficient and sustainable way.
The adidas by Stella McCartney range includes: a t-shirt, sweatshirt, cape and knit-shorts. These products will be available as of February 1st 2014.
The Running apparel range includes: a t-shirt, tank top, skirt, shorts, running tights and sweatshirt. These products will be available in Fall/Winter 2013.
Source adidas
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