Only a few days ago the boot in Dusseldorf finished and now the final result of the probably biggest boat fair of her kind in the world are on the table.
BAVARIA enjoyed a staggering result with 102 customers deciding at the exhibition to buy a BAVARIA sailing yacht or motorboat. This is not only a new show sales record for BAVARIA itself, but also among 1,600 exhibitors at the boat Dusseldorf (from the 18th to the 26th of January), this result might be one of the largest experienced at shows.
BAVARIA continues with its successful strategy and can develop and extend its market share in the difficult markets around Europe still further. All yachts should be still delivered during this season which not only secures jobs in Giebelstadt but allows for further recruitment in the future.
Three questions to Constantin von Bülow the CEO of Bavaria Yachtbau GmbH:
To sell 102 sailing and motor yachts in only nine days is quite an effort. Did you expect to achieve such a record?
Constantin von Bülow:
Already during the autumn boatshows in Europe we have seen a positive tendency towards our products at BAVARIA. However, with 102 clear orders on the boot we have surpassed our own expectations. It has shown that it was the right decision to present our complete range of products in Dusseldorf along with our 20 traders from 12 nations. In only 15 months we have put more than 10 new sailing yachts on the market and have provided our motor yacht lines with some attractive equipment packages. This is appreciated by the market now.
Did you previously know the customers that have placed orders at the boot?
Constantin von Bülow: Not only owners and charter companies who already own a BAVARIA yacht before have now ordered new ones. We are more than happy to see new customers who have previously owned a yacht from one of our competitors who have now decided to switch and place an order for a new BAVARIA yacht as well as some who have not owned a yacht before.
What reasons do your customers give for buying a BAVARIA yacht?
Constantin von Bülow: The high quality and the attractive design of our yachts were the most commonly mentioned purchase reasons that we heard from customers which encourages us in our brand strategy and product development. We have invested a lot of time and money in these subjects because we are convinced that customers are not deceived today just by smart chic lines in the design during their purchase decision, but spend more time looking exactly at all the details of a yacht. We have found the perfect balance in the production with boatbuilding and more fashionably industrial manufacturing. We order only high-quality equipment from our suppliers. Put all this together and we get the right mix to successfully sell yachts. The development in the yacht sector has not finished yet, however, with BAVARIA we have achieved the range turnaround and our success at the boot in Dusseldorf proves this quite clearly.
source Bavaria
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