Liberty Fairs will be joined at the Sands Expo by The Modern Assembly including Agenda, Capsule, MRket, and Stitch. At the front of the show attendees will find the launch of The Drugstore, curated by David Pirrotta. Approximately 20 men’s grooming brands will be showcased in a beautifully designed space including custom fixtures with a modern take on the classic drugstore.
The space will be activated by Blind Barber, providing complimentary cuts, shaves, and trims in addition to wholesaling their product. Committed brands include C.O. Bigelow Brands Proraso and Marvis, Capsule Parfums, Dr. Dewy, Earth Tu Face, Ernest Supplies, Gentleman’s Co., Grown Alchemist, Jaboneria Marianella, Jao, Laboratory Perfumes, Lite + Cycle, Mayron’s Goods, New York Shaving Company, Oliver & Company, Recipe for Men, Reverie, Sachajuan, Ursa Major. Ouigi Theodore of The Brooklyn Circus, Sam Lambert and Shaka Maidoh of Art Comes First are returning with a new selection of brands in Freedom Hall including 3sixteen, Armando Cabral, American Trophy Athletics, Daily Paper, Sentier, F.N.B.C. Friday Night Blazer Club and LAURENCEAIRLINE to name a few.
In addition to Freedom Hall, Liberty has added two satellite areas on the show floor. The first new area will be ‘The Block, curated by Kyle Simone’ of Skingraft which will host 6 brands in the high-end street culture arena and the second will be ‘Decades, curated by the founders of Feltraiger’ focusing on 5 new American classics with an emphasis on American made product.
NETWORK, Liberty’s technology initiative, will be back this season with 4 new partners in ‘The Park’ area of the show. Each partner brings a cutting edge technology that serves the fashion industry in a unique way. Partners include PERCH Interactive, Fashion GPS, NuOrder, and Prism Sky Labs. Prism Sky Labs will be fully integrated, as they will be using heat tracking to measure traffic behavior at the front of the show.
Lot, Stock and Barrel – an e-commerce site curated to be the definitive source of an eclectic array of rare and vintage goods curated with the inspiring narrative in mind – will be launching at the show. The site will host online membership exclusive sales including fabric lots, vintage items, military trims and other unique item lots, all of a refined and restored quality.
The new platform will showcase their capabilities via a full vintage installation. Attendees will be able to purchase The Woolmark Company will be on-site showcasing their latest wool-based collaboration with internationally renowned British tailor Timothy Everest for the first time at a US men’s contemporary trade show.
The collaboration is a part of The Woolmark Company’s aim of introducing different designers to the infinite potential of Merino wool. Past collaborations include designers among the likes of Alexander Wang and Narciso Rodriguez. The Woolmark Company will be taking meetings on-site with Liberty Fairs brands to plan future collaborations.
Liberty Fairs will kick off the show with Earnest Sewn in celebration of the denim brand’s relaunch at Tao Las Vegas on Monday, February 17th from 10pm–4am featuring the world renowned DJ Liberty Las Vegas. -
February 17-19, 2014 | Monday 1pm – 7pm, Tuesday & Wednesday 9am –6pm | Sands Expo | Venetian
By press release
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