NEMO’s 2014 Line, Including full Sleeping Pad Revamp, New Sleeping Bags and Tents, now Available

After winning multiple awards in 2013 for its sleeping bags, tents, and accessories, including Backpacker’s Editors’ Choice and National Geographic Adventure’s Gear of the Year, NEMO has added four new sleeping bags, two tents and expanded and reenergized its line of sleeping pads.

Nine new pads including ultralight, inflatable and self-inflating models are complemented with new packaging, color schemes and a streamlined naming convention. The refresh aims to make it easier for retailers and customers to understand pad technology and differentiate between a growing range of models and sizes. All new and refreshed pads  are now available.

Cosmo™ and Astro™ Lite Series.  NEMO has cut the weight, but kept the comfort on two of its best-selling pads by marrying its ultralight Airlock Elite™ 20D polyester fabric with horizontal baffles for a stable, smooth sleeping surface and 3” of plush loft. The Lite series trims 6 ounces off the first generation of Cosmo™ and Astro™ pads and packs down small while offering maximum comfort and ease of use. The new Astro™ Air Lite 20R weighs just 14 oz. The new Cosmo™ Lite pads feature NEMO’s new streamlined foot pump with one valve and a smaller surface area to save weight and space while still offering fast and easy inflation. The new Cosmo™ Air Lite weighs just 17 oz., the lightest 3” pad on the market with an integrated pump. Insulated versions feature PrimaLoft® for lightweight all-season warmth. (MSRP: $109.95 – $159.95)

Cosmo™ 20R.  NEMO’s best-selling Cosmo™ Air and Insulated pads will now also be available in 20” width to better accommodate two-person backpacking tents. The new Cosmo™ Air 20R and Cosmo™ Insulated 20R will feature a more streamlined foot pump offering better packability for backpacking, while still offering the maximum comfort and ease of inflation the Cosmo™ series is known for. (MSRP: $119.95, $139.95)

Ora™ Series.  Using NEMO’s 2-Axis Coring™ technology from the award-winning Zor™ series and its proven embossed laminate fabric found on the best-selling Cosmo™ series, Ora™ self inflating pads blend warmth, light weight and comfort into a versatile pad for all adventures. The Ora™ series comes in 20” and 25” widths; Short and Regular lengths for the 20” and Long for the 25”. (MSRP: $69.95 – $99.95)

Line Refresh 

In an effort to make the selling process easier for shop employees and clearer for customers, NEMO has rebranded its pad line with new names, colors and packaging.

• Naming. Each pad is now listed by name, width and length. At first glance, the employee or customer knows the basic specs. For example, Ora™ 20R means it’s the Ora™ model in 20” width and regular length.
• Color scheme. Each series now has its own color. For example, the Tuo™ series comes in Magma, Astro™ series in Dark Riptide, etc. The PrimaLoft® insulated versions will be differentiated by a slightly darker shade and labeled with the PrimaLoft® logo.
• Packaging. Drawstring stuff sacks have replaced the shrink-wrapped plastic packaging. NEMO’s new stuff sacks have bold graphics and end caps made from the same fabric found on the pad that feature the name of the pad and its dimensions. This allows the customers to open and examine the pad before purchase, and it allows the pads to be easily identified on the shelf. The new pad and stuff sack colors also create a great visual on the shelf. 

“With the refresh and reorganization of our pad line, we are now giving NEMO customers a wide range of choices, including the new Cosmo™ Air Lite, the lightest pad on the market with 3” of loft and an integrated foot pump. And our retail partners now have better tools to sell our products. We always aim to make the best product for our customer; offering them unexpected design details, along with comfort at a reasonable weight.

As our line continues to grow, we are focused on maintaining a simple, straightforward way of identifying our products while also improving our position on the shelf. With this refresh, sales staff and customers will have an improved experience choosing the best pad for their needs,” said Brent Merriam, VP of Outdoor.

SLEEPING BAGS

Sales of NEMO’s Spoon™ Shape Series exceeded expectations, tripling 2013 initial forecasts. With more inventory secured for 2014, NEMO continues to expand its sleeping bag line by offering unique products that improve the sleep experience, whatever the adventure may be.

Tango™ Duo Slim 30.  A slimmed down version of the popular Tango™ Duo 30, Tango™ Duo Slim 30 fits two 20” pads, making it a great backpacking piece for couples. Tango™ Duo Slim offers all of the same features of the Tango™ Duo, including 700 fill power down with DownTek™, an insulated blanket fold and waterproof/breathable footbox. (MSRP: $349.95, $399.95 w/Slipcover™ 2P 20R)

Mezzo Loft™ 30 Series.  Building on the popularity of the Strato Loft™ 25, the Mezzo Loft™ 30 series offers the same comfort and design features in a synthetic bag. With a roomy rectangular cut and stretch stitch construction, this bag is truly like having your bed in the outdoors. Mezzo Loft™ 30 and Mezzo Loft™ Luxury 30 fit 25” and 30” pads respectively and can be zipped together on either side. (The Mezzo Loft™ series will be available to retailers in late March). (MSRP: $229.95, $249.95)

Coda™ Series.  Incorporating innovative features from NEMO’s Canon -40 bag, the Coda™ series offers comfort and thermal efficiency in the 0 and -20 temperature ranges. 850 fill power down, adjustable Thermo Gills™ to vent body heat around the core, stretch construction at the knees and the unique Toester Box™ footbox that blends down and synthetic insulations to mitigate cold spots, all make the Coda series one of the most innovative cold weather bags on the market. (MSRP: $699.95 – 889.95)

Grabbengoh™ Bag.  Less packing, more doing. The Grabbengoh™ Bag lets you keep everything you need for an overnight adventure in one place. Sized to fit any of NEMO’s three-season bags, plus any NEMO pad, Pillowtop™ 1P and Fillo™ pillow. A removable toiletry caddy, specialized mesh to keep dust out while letting your bag breathe, and waterproof material on the bottom make dashing out the door for your next adventure quick and easy. (MSRP: $59.95)

TENTS
 

Veda™ Series.  NEMO’s design team set out to make the award-winning Meta™ 2P trekking pole tent even better in 2014. By taking advantage of all the poles a trekking pole hiker carries, the Veda™ 1P uses two poles and the Veda™ 2P uses four. The addition of the extra poles, 20D waterproof/breathable fabrics and 2 doors and vestibules on the Veda™ 2P mean increased livability and performance in this new design. (MSRP: $349.95, $429.95)

Galaxi™ 2P.  The mission of Galaxi™ 2P was to bring NEMO quality and innovation to a larger market. With an affordable price point and a great suite of fabrics and hardware in an intuitive design, Galaxi™ is great for the new backpacker or the experienced one who’s looking for a great all-around tent. With two doors and vestibules, MagTie™ magnetic door tie-backs, Light Pockets™ and a spot on each door to add a personalized patch, Galaxi™ 2P will hit the sweet spot for many customers. Fly available in Birch Leaf Green or Earth. (MSRP: $249.95 with footprint.)

Morpho™ Elite series.  The award-winning Morpho™ series is one of the originals in NEMO’s line and definitely a flagship product. Its innovative AirSupported Technology® allows for quick set up, small packed size and easy field repair. For 2014, the Morpho™ series has been updated with lighter 20D waterproof/breathable fabrics, decreasing the weight by over 1 lbs. to come in at 4 lbs., 3 oz. for the Morpho™ Elite 2P. Perfect for motorcycle, overland and boating adventures. (MSRP: $499.95, $599.95)

Switch™ 1P.  This versatile shelter has three main functions: as a solo ground tent, a bug net for international travel, and a shelter for sleeping on a cot. Corner Retention Straps easily attach to a cot, while features like the Light Pocket™ and corner mesh pockets keep water bottles and smaller items close at hand. (MSRP: $299.95)

NEMO continually looks for ways to change the expectation of what sleeping outdoors is all about. Designing products that are built to last, comfortable and fun to use, the brand looks forward to continued growth in 2014, forecasting 30% growth over 2013 sales. To see NEMO’s entire 2014 line, available now, please visit www.nemoequipment.com.

For sales inquiries, please contact Ben Saunders, Director of Sales, ben@nemoequipment.com  and for media inquiries, Kate Ketschek, kate@revolutionhousemedia.com.

By press release