February 3, 2014, Orange County, CA – Ultra-luxury lifestyle brand, OluKai,
is pleased to announce Archie Kalepa, one of Hawaii’s greatest ocean
sports pioneers, Hawaiian Lifeguard, and Director of Maui County Ocean
Safety Division retires and joins the OluKai marketing team full-time as
the Konohiki (caretaker).
As the Konohiki, Kalepa will support and direct the brand in
remaining authentic to the ocean lifestyle and respectful of the
Hawaiian culture through hands on participation in marketing activation.
His main focus will be that of direct liaison between the brand’s
long-standing partnership with the Hawaiian Lifeguard Association (HLA)
and the OluKai product development team to ensure the creation of
innovative product concepts.
Additional responsibilities include
maintaining strong ties to the Hawaiian culture, establishing cultural
advisors, and representing the brand at events, trade shows, and through
quarterly regional travel.
“Archie is an exceptional human being, bringing a strong sense of
Hawaiian culture as well as an ethic of ‘taking action’,” says Kerry
Konrady, director of marketing. “His impact at OluKai has been
tremendous through his work with the HLA development program; we look
forward to his greater influence as Konohiki.”
In line with OluKai’s FW14 “Walk Story™” which will promote engaged
individuals who embody the spirit of humble action, Kalepa will also be
tasked with creating a Konohiki board and identifying a group of
caretakers whose mission will be ongoing education of OluKai staff
members, those who talk and Walk Story™. With this board in place,
Kalepa will oversee the formalization of the Konohiki board and annual
review meetings.
With more than 30 years as a Hawaiian Lifeguard, this elite and
humble waterman has saved countless lives, revolutionized lifeguarding
today as one of the pioneers of personal-water-craft (PWC) and PWC sleds
for use in tow-in surfing and ocean rescue, and became the trailblazer
in establishing long distance SUP racing.
In August of 2012, he was
inducted into Outrigger Duke Kahanamoku Foundation’s Hawaii Waterman
Hall of Fame, the highest honor a waterman can achieve in Hawaii.
Following his induction, Kalepa spoke at “OluKai Presents TEDxMaui”,
sharing his experiences and knowledge of the ocean and passion that
surrounds him. In 2013, he was profiled on CNN’s “The Next List”, a
weekly program that profiles innovators, visionaries and agents of
change.
“I’m thrilled to begin this next chapter of my life and join the
OluKai ‘ohana full-time as the Konohiki,” says Kalepa. “I’m looking
forward to sharing the Hawaiian ‘ohana spirit and furthering OluKai’s
roots in Hawaii and their commitment to preserving our local culture and
traditions.”
Archie Kalepa lives in Lahaina, Maui with his wife, a former Miss
Maui, and two daughters where they contribute greatly to their
community.
About OluKai
OluKai is an ultra-luxury lifestyle brand that believes everyone, no
matter where they are, can live Aloha. OluKai is one way to unlock its
spirit in all of us. It is an inspired brand that whole heartedly
believes in creating an emotional connection with the consumer and
communicates from an “inside-out perspective.” The company is committed
to building a unique and better class of products that blend ocean
heritage with modern performance while leaving the smallest footprint
possible on the planet. Through its Fit by Nature™, Crafted by Hand™
design principle, OluKai builds every pair of footwear with signature
anatomically contoured footbeds to deliver the perfect balance of
instant comfort and lasting support. Each pair features beautiful,
quality materials and handcrafted details inspired by island culture. In
every facet of its business, the brand is committed to respecting the
people and the environments it touches. Inspired by the strong tradition
of giving an offering or tribute in Polynesian culture, OluKai
established the ‘Ohana Giveback Program to support the efforts of those
who continue to give back to preserve local cultures and traditions.
For
more information visit www.olukai.com.
By press release
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