Polaroid Announces Three New Hi-Definition Mountable Sports Action Cameras

Polaroid expands their existing line of hi-definition sports action cameras at the International Consumer Electronics Show, January 7-10 in Las Vegas, NV.  With performance-friendly features including high-definition resolution, Wi-Fi, auto rotation, waterproof technology, and ultra wide angle lenses, the new cameras are tailor-made for all athletes and action enthusiasts. The point-of-view cameras also come with mounting equipment, allowing photos and footage to be taken practically anywhere and from any angle.

“Polaroid is all about capturing fun, in the moment images and video from the user’s unique point of view and that is what this fast growing sports action camera category does the best,” says Polaroid President and CEO Scott W. Hardy. “Adding Wi-Fi connectivity to our popular XS100 model will now allow users to share their unique videos and images instantly, which is the heart of what Polaroid is all about. With these cameras, whether it may be biking, skiing, snowboarding or surfing, we want to provide users the ability to capture and share their finest moments and moves with the best possible coverage, at vantage points like no other.”

The Polaroid XS100i camera builds upon the success of the XS100 model but adds Wi-Fi with iOS and Android apps so consumers can adjust settings remotely, watch video in real-time and share videos instantly with friends, family or social media.  The XS100i has a distortion-free ultra wide lens offering 170° of coverage and records video in 1080p, 720p, and 960p, and can capture still images in 3MP, 5MP and 16MP. It has a G-Sensor (Auto Rotation) assuring the greatest shot possible, regardless of the camera’s position. In addition, the Polaroid XS100i camera is shockproof and waterproof up to 30’ or 10m and offers 32MB of internal memory and up to 32GB on a micro SD card.  The XS100i is now shipping and available at retailers for $179.99.

The Polaroid C³ model camera is a uniquely innovative camera with a square design, professional 5MP CMOS Sensor and a wide angle lens that provides 120° of coverage.  It can capture video in hi-definition 1280 x720 and 640×480, and still images at 1.3MP, 3.0MP and 5.0 MP.  The new Polaroid HD sports video camera is waterproof up to 2M, features a microphone and LED light and offers 2MB in internal memory and supports up to 32GB with micro SD card.

The Polaroid XS1000i model camera is a professional HD sports video camera with a unique patent-pending quick-change mounting system, a professional 16MP Aptina CMOS Sensor and ultra wide angle lens offering 170° of coverage.  In addition, this camera will feature anti-shake technology and a gyro sensor to help keep the shot still even when the user isn’t.  Action footage can be captured in 1080p at 30 frames per second (fps), 960p at 30fps and 720 at 60 fps.  In addition, users can simultaneously capture video and still images with single, burst, continuous and time lapse mode. 

Lastly, this new Polaroid sports action camera is waterproof to 10m, and protected against drops and bumps with high impact and shock proof technology.

Offered by C&A Licensing, LLC, an authorized Polaroid licensee, the new Polaroid hi-definition sports action cameras are perfect to take on-the-go, mount and document life’s greatest, action-filled adventures.  The Polaroid C3 and XS1000i camera models will be available in the summer of 2014. 

For more information on all the Polaroid products that will be launched at the 2014 CES show, visit: http://www.polaroid.com/ces-2014.

The Polaroid Brand

Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75 year history beginning with Polaroid instant film.  Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. 

For more information, visit http://www.Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC, used under license.

About C&A Licensing, LLC

C&A Licensing is a leading manufacturer and reseller of digital cameras, camcorders, and related accessories in the consumer electronics marketplace. Headquartered in Ridgefield Park, N.J., C&A is the Polaroid Licensee for instant digital camera, sports video camera, security camera and photo accessories.  C&A recently acquired portions of Ritz Camera and Image LLC, including the company’s stores, the Ritzpix Network and the ritzcamera.com, wolfcamera.com and ritzcameraandimage.com websites. With over two decades in business, the depth and breadth of their inventory is constantly expanding as is their presence and reputation in the consumer electronic marketplace.


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