06/03/2014

LeoVince announced the partnership between Promet sp zoo and the Adler Group.

Joint Communication Adler-Promet

We are glad to announce the partnership between Promet sp zoo and the Adler Group.

Adler Spa, a primary Italian manufacturer of motorcycle components, will support the
future development of the brand LeoVince and Sito. For more than 15 years Promet
has been the manufacturing company responsible of the entire production of all the
product range of Sito Spa. Adler and Promet will continue to serve the international
markets with LeoVince and Sito products.

This will guarantee the continuation of industrial operations with a number of
improvements : the objective is to boost the international presence of the brand by
implementing the research and development and reactivating production at full
speed.


STRATEGIC PARTNERSHIP : Adler S.p.A. - Promet Sp.Z.o.o.

The Adler Group is glad to announce its strategic partnership with Promet Sp.Zo.o, manufacturer of SITO and LeoVince silencers since 15 years.

Exclusive news for the motorbike world!

Two Italian companies, strong leaders in their field, have joined their forces to successfully face the present market scenario.

How? Combining passion, ideas and new technologies, addressing their own resources and know-how gained in more than fifty years of experience, to a new common goal: to strengthen their presence in the motorcycle market, offering products historically known for their high quality, performance and reliability.

Adler S.p.A., leader in first equipment of motorcycle components, is an Italian Company of international feel, specialized in designing, manufacturing and sales of clutches, variable speed drives, gears, gearshifts, rubber/metal products and transmission components for the main motorcycle manufacturers, as BMW, DUCATI, KTM, PIAGGIO.

Over the years, the company has developed the brand after-market ADIGE® that includes a wide range of products which are perfectly compatible with the original.

Adler always tried to take contacts with Italian Companies, with cooperation ventures to create a vast assortment for the consumers: the contacts with LeoVince is a great example of this.
The agreements with this company producing exhaust systems, well known in the international after-market with their brands LeoVince and SITO, is a strong signal of continuity for this products: the synergy between these two realities is an important answer to the new challenges imposed by the global market.

The strategy is clear: Adler will support the present and future development of the LeoVince brand and website to increase the presence of these brands in the international motorcycle market.
Adler together with Promet will strengthen the Italian research and development department of Sito and Leovince, modernize the Polish industrial manufacturing facilities (keeping the production in Poland ), and reorganize it according to new methods of production.

"It’s a big challenge, but the project is full of potential and it deserves all our trust", said Alfio Morone, president and CEO of Adler S.p.A., "I believe that the synergy between the two Italian industries, both leaders in the same market, can be a really good strategy. We’re sharing passion, tradition, experience and a strong desire to face new challenges, including those created by the crisis in this sector. We look for solutions and we offer proposals: this is our answer and our new starting point”.


ADLER & LEOVINCE PRESS RELEASE  05/03/2014



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