The third annual Lole White Tour™ brings the art of yoga to five major museums around the world

MONTREAL, March 17, 2014 -- Canadian lifestyle and activewear brand, Lole, launches the 2014 Lole White Tour™, a series of unforgettable yoga events in major museums around the world. The tour will stop in five cities: Barcelona, New York, Montreal, Toronto and Edmonton. 

Each session promises to be a unique and vibrant experience for both the body and soul, guided by renowned teachers and set to the soothing sounds of a local symphony orchestra.

Inspired yoga events in a magnificent museum setting  

Building on the success of the 2013 tour, which brought together more than 10,000 yoga lovers from around the world, and inspired by the unforgettable gathering at the Grand Palais in Paris, the 2014 tour invites yogis, from beginners to experts, to experience something as majestical.

"The five prestigious museum locations – each one selected for its unparalleled space and atmosphere – will be transformed to provide the serenity of a yoga studio while accommodating between 500 and 1000 guests, for a yoga experience unlike anything else," says Nathalie Binda, VP Marketing, Lole. Together, participants will practice their favorite yoga poses under the guidance of celebrated instructors while dressed all in white - a color symbolic of peace. "This powerful collective presentation expresses the tour's mission to promote peace and unity," added Nathalie Binda.

Admission  

While each location is quite large, space and mats are limited, so participants should reserve their place in advance. Tickets are available online at lolewomen.com for $25.  The fee includes the signature Lole yoga mat, which participants can keep after this memorable experience.

Lole in the community 

As an extension of Lole community involvement, 100% of the proceeds from the new WHITE BY LOLE™ collection, inspired by the energy of Lole White Tour, will go to support wellness programs that promote an active lifestyle in the communities visited by the Tour.

2014 Lole White Tour Schedule

• Barcelona, Spain: Museu Nacional d'Art de Catalunya - April 12, 2014
• Montreal, Canada: Montreal Museum of Fine Arts - May 8, 2014
• New York, USA: The Museum of Modern Art - May 22, 2014
• Toronto, Canada: Royal Ontario Museum - June 12, 2014
• Edmonton, Canada - July 2014

For more information about the Lole White Tour™, please visit: lolewomen.com. 
Click here to view a teaser of the Tour.

About Lole

Lole nurtures the body and mind with fun, feminine, and beautifully designed activewear that's stylish enough to transition instantly from the studio to the street. Designed for today's active urban woman, Lole collections truly reflect a modern lifestyle, and turn consumption into investment by offering long-lasting, versatile clothing with real value. Lole stands for Live Out Loud Everyday. Born in Canada and still entirely designed in Montreal, Quebec, Lole clothing can be found at more than 1,700 retail outlets around the world, in Lole Ateliers and online at www.lolewomen.com.

SOURCE Lole


By press release