Volcom debuts "True To This"

This past Saturday, March 1st, Volcom threw a massive party and debuted their new film True To This at its HQ in Costa Mesa, California by transforming their skatepark into a huge movie theater. Volcom wanted to celebrate being America's First Boarding Company the right way, by opening their doors to the public which included top thousands of fans of all ages, local editors, tastemakers, fashion bloggers and professional skate and surf athletes such as Ryan Sheckler.

True To This captures and celebrates the 20+ year history of America’s first boarding company. Wherever you live, there will be a premiere near you with 70 global premieres over the next month. Watch the four-part Making Of webisode series HERE.

TRUE TO THIS Trailer: http://www.volcom.com/truetothis#ttt-webisode-trailer

ABOUT:

A motion picture celebrating America's First Boarding Company. When Volcom was founded in 1991, it was the first company to combine surfing, skateboarding and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.

By press release

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