“With frames priced at $100, and prescription fulfillment starting at $100, our customers can now order prescription eyeglasses for much less than if they went the traditional route,” says COO Jeremy Heit. “We’ve partnered with Coastal.com to make the entire process of fulfilling eyeglasses more affordable, without compromising the handmade quality and modern-classic style RAEN is known for.”
Joining a widely successful line of modern-classic sunglasses are the new collection of RAEN Rx eyeglasses, dubbed the Shore Collection, from which were inspired by California surf breaks that RAEN co-founders surfed as kids growing up.
Creative Director Justin Heit says he is excited about the launch of the prescription side of the site, along with the comprehensive redesign of the RAEN website as a whole: “Our new site will allow us to better tell the brand’s story and showcase all the amazing creativity coming out of our camp. We have new products and new silhouettes we’re looking forward to releasing, and the new site will help us better connect our customers with their desired frames.”
The RAEN team has carefully crafted the new site to ensure loyal fans and new visitors alike are able to find the perfect pair of sunglasses or eyeglasses while getting to know the brand in a more engaging way. Jeremy Heit says the question the team asked at each stage of the website redesign was, “What would we want as customers?”
Every decision made—from the new seven-angle product and on-face images, to virtual try-on, to the ability to filter frames by face shape, to free shipping—was a direct response to internal soul-searching and customer feedback received since the brand was founded in 2008.
About RAEN
RAEN is an independent eyewear brand driven by their desire to create timeless handmade sunglasses and eyeglasses that enhance the active lifestyle of their customers. They are designers committed to bringing innovative products to market, created for and inspired by the lives they live. RAEN is based in Oceanside, CA, and can be reached at (760) 436-7236.
See the new RAEN site at raen.com and find your frames.
By press release
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