Bike New York's Spring Kickoff Party Puts Roosevelt Island in Gear

MyAssetTag.com, RIOC, and Bike New York Partner to Promote Biking on the Island

NEW YORK, May 7, 2014  -- On May 17, bike season shifts into high gear as locals dust off their bikes for Bike New York's Spring Kickoff Party on Roosevelt Island. The sponsors include MyAssetTag.com, Roosevelt Island Operating Corporation (RIOC), and Bike New York. The event takes place from 11am-4pm on the island's Capobianco Field.

MyAssetTag.com will provide a free bicycle registration service for residents of Roosevelt Island. The BikeGuard registry system found success on college campuses, but this is the system's pilot run supplying tags for an entire urban community free of charge.

Representatives from MyAssetTag.com will place a small QR sticker on residents' bicycles. Residents enter bike return contact information into the system in case of bike theft or loss. When the island's Public Safety Department finds a bicycle, a quick sticker scan can help reunite bike and owner with ease.

"There's no guaranteed solution to bike theft in New York City, but registering your bike with BikeGuard can provide some peace of mind," said Katelyn Gray, Nonprofit Manager for MyAssetTag.com. "New Yorkers have enough to do without worrying about stolen bikes."

The Bike New York Spring Kickoff Party includes a professional face-painter, a sidewalk chalk area for kids, ice cream from Main Street Sweets, food from Fauzia's Heavenly Delights food truck, and a bike ride around Roosevelt Island. Attendees also have a chance to win Bike New York swag, gift certificates to Roosevelt Island restaurants, and can visit a bike decorating station and a free pop-up bike repair shop.

"Bike New York strives to meet the demand for quality bike education throughout the city, as well as encourage bicycling to serve as a fun, healthy and useful part of one's daily life," said Bike New York's CEO and President, Ken Podziba. "The island is an ideal setting for bicycling, and as long as the residents continue welcoming us with open arms, Bike New York will continue to invest in new and interesting bike education programs."

In addition to its main events, Bike New York will raffle off brand new bicycles to a few lucky Roosevelt Island residents. RIOC's Public Safety Department officers maintain a safe and fun environment for participants and vendors.

"One of RIOC's top priorities is ensuring the safety of our residents. We are pleased to partner with Bike New York as they bring their fantastic bicycle education programming to Roosevelt Island. We're also excited that residents can now register their bikes right here in the community through MyAssetTag.com's BikeGuard program," said Charlene Indelicato, President and CEO of the Roosevelt Island Operating Corporation. 

"I can't think of a better way to kick off the season than by bringing more resources for cyclists to Roosevelt Island."

The MyAssetTag.com team will conduct research at the event about bicycle, sneaker, and athletic wear preference of Roosevelt Island residents.

For more information on the event, please email Carrie Winans, carrie@smartsign.com. In the case of inclement weather, the Bike New York Spring Kickoff Party will take place on Sunday, May 18^th from 11am-4pm.

About MyAssetTag.com's BikeGuard^™ 

BikeGuard is a free service offered to cyclists by MyAssetTag.com. BikeGuard helps authorities identify lost or stolen bicycles by supplying QR codes that users place on the frames of their bicycles. The service's headquarters are located in Brooklyn, New York, where it is operated by MyAssetTag's parent company, SmartSign. 

For more information, visit: http://www.myassettag.com/bike/

About the Roosevelt Island Operating Corporation
 

The Roosevelt Island Operating Corporation (RIOC) was created in 1984 by the State of New York as a public benefit corporation with a mission to plan, design, develop, operate, and maintain Roosevelt Island. With a focus on innovative and environmentally friendly solutions, RIOC is committed to providing services that enhance the Island's mixed-use residential community. RIOC manages the two-mile long Island's roads, parks, buildings, a sports facility, and public transportation, including the iconic aerial tramway. Additionally, RIOC operates a Public Safety Department that helps maintain a safe and secure environment for residents, employees, business owners, and visitors. 

For more information, visit rioc.ny.gov.

About Bike New York

Bike New York is a 501(c) (3) not-for-profit organization whose mission is to facilitate and promote cycling in all five boroughs of New York City through education and public events as well as collaboration with both community organizations and municipal agencies. Last year, more than 16,000 children and adults benefited from these educational classes. Ultimately, Bike New York aims to elevate cycling as a green, healthy compliment to New Yorkers' daily lives by providing access to safe cycling practices and engaging events, including the TD Five Boro Bike Tour, the world's biggest charity bike ride.

SOURCE MyAssetTag.com
http://www.myassettag.com