“Who better to ask about the perfect foods to take along on outdoor adventures than actual outdoor adventurers?” asked Reiner Bohlen, Mountain House’s marketing manager. “So that’s what we did. Once we had our answers, we worked to ensure the foods were up to Mountain House standards: the highest-quality, most delicious and most convenient foods on the market.”
In 2013, Mountain House surveyed outdoor enthusiasts to find out what foods they wanted from the brand, and more than 500 people responded. The breakfast winner was Biscuits and Gravy with 73 percent. An overwhelming 90 percent of respondents requested Apple Crisp as a dessert. The Fire Roasted Vegetables and Just in Case…® Breakfast Assortment had been available in 2013 on a limited basis, and due to their popularity Mountain House is making them available to outdoor enthusiasts across the country.
Like all Mountain House foods, the new options – even Biscuits and Gravy – feature their well-known one-step preparation process. Simply add hot water, stir and enjoy right from the package in minutes. With no additional cooking or cleanup, Mountain House products are the easiest and most convenient meals in the industry.
“We want our products to be as delicious as what you make at home, but without the hassle of pots, pans and cleanup,” Bohlen said. “Simply add hot water and you can spork your way through a hearty and tasty dish in a matter of minutes, wherever your adventures take you.”
Introducing Mountain House’s new products:
Mountain House® Biscuits and Gravy: This traditional breakfast comfort food provides the energy you need to fuel-up before or after vigorous activities. Mountain House’s chef-developed Biscuits and Gravy recipe is the only one on the market to feature in-the-pouch convenience and still serve up the perfect combination of soft, yet crunchy biscuits.
Mountain House® Apple Crisp: This classic dessert can be enjoyed as a breakfast, snack or by the fire as the perfect finish to a satisfying meal. Mountain House Apple Crisp provides the homemade flavor and comfort you crave at the end of an adventurous day.
Mountain House® Fire Roasted Vegetables: The savory, delicious taste of fire roasted red and green bell peppers, corn, and onions with hearty black beans is the perfect side dish for your favorite Mountain House meals. One serving contains 100 percent of your daily Vitamin C requirements.
Mountain House® Just In Case… Breakfast Assortment: This 16-pouch assortment includes: Scrambled Eggs with Bacon (4), Scrambled Eggs with Ham & Peppers (4), Granola with Milk & Blueberries (4), and the Breakfast Skillet (Hash Browns and Scrambled Eggs with Pork Sausage, Peppers & Onions) (4). It’s perfect for a family camping trip or to have on hand at home whenever it’s needed most.
All four new Mountain House products are available online, at outdoor retailers, and the sporting goods section of your favorite stores nationwide. Learn about Mountain House’s entire family of foods at www.mountainhouse.com.
About Mountain House
Based in Albany, Ore., Mountain House, has been the first choice of backpackers, hikers, campers and outdoor adventurers for nearly 50 years. Mountain House is also the gold standard long-term food storage solution among emergency preparedness experts. Mountain House foods are convenient, lightweight and easy to prepare – and have the longest proven shelf life in the industry.
For more information and a complete list of product offerings, visit www.mountainhouse.com.
By press release
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