July 2014 marks the arrival of contemporary new branding for 7S and a totally new surfboard range designed by former ASP World Tour professional Richie Lovett.
Drawing on more than 30 years of sur ng experience, and knowledge gained from working with some of the world’s best shapers, Richie has developed 3 functional board models that t the hybrid genre.
“I focus on usability when I’m designing boards so the rider can concentrate more on the wave and what they want to do, rather than worrying if their board will respond. The new 7S range is really functional, fun and easy to ride”, said Richie.
Each model caters to a speci c style of sur ng and will be available in two construction options; PE (polyurethane core & epoxy resin) and GSI’s exciting new Carbon Vector (CV) technology that features a very dynamic, yet controlled ex pattern.
So what’s in the range?
The Super sh3 (SF3) is a modern sh shape with plenty of volume. This board catches waves easily, and o ers a nice balance of stability, speed and manoeuvrability for novice and intermediate surfers to improve and advance their sur ng quickly.
The Slipstream is a true hybrid, both from a design perspective and by de nition of its performance. This versatile one-board quiver is comfortable on the open face or tight in the pocket. It’ll go anywhere and adapt to a range of di erent conditions.
Finally the Salt Shaker, a board designed for performance sur ng in more critical parts of the wave. Essentially this is a super responsive shortboard with a little extra width and thickness to make hi- sur ng more attainable.
“I wanted to create a holistic range of boards that were individually relevant, yet could facilitate a surfers’ journey from the novice and intermediate level all the way through to the advanced level. So a surfer starts on the SF3, when they’re ready to take the next step they upgrade to the Slipstream, and for surfers reaching the advanced stage the Salt Shaker will allow them to tap
into their full potential”.
Along with the new branding comes a new mantra for the 7S brand - 7S Unleash Your Potential. We chose this mantra because we believe these boards will help surfers go to another level of not only performance, but also enjoyment.
The new range of 7S boards will be available in the US from June, and will be hitting Australia and NZ stores in August.
To learn more about 7S, Richie Lovett’s design background, and the new range contact info@sur ndustries.com or visit www.surfindustries.com/7S | www.7surfboards.com | Instagram: @7surfboards
By press release
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