UNCASVILLE, Conn.---Mohegan Sun is playing its hand on Wall Street with a golf-themed, interactive advertising campaign. The multi-media campaign encourages New York’s most competitive industry, suits in finance, to tee-up and take a swing at its creative storescape.
The move is designed to showcase the destination as the perfect escape from the city, and more specifically to enlighten this group to the fact that Mohegan Sun owns a world class golf course in addition to its other amenities including a spa, arena, restaurants, shops, nightclubs and more
The Mohegan Sun storescape will be live at 40 Wall Street throughout the month of June. On June 11th, 18th, and 25th, Mohegan Sun brand ambassadors will be on site to help passersby transform their smartphones into a virtual golf club. Players can then use their smartphones to drive their virtual ball through the fairway displayed on an 8’ x 10' linked LCD wall.
Participants get three swings per turn to compete in a longest drive competition. The player with the longest drive each week will win a trip for two to Mohegan Sun including overnight accommodations, dinner for two and a round of golf at The Mohegan Sun Golf Club.
Mohegan Sun has partnered with Media Storm, Monster Media, Taxi NYC and Primal NY all leaders in the interactive, creative advertising space to create, design and install this entertaining and visually informative display. With the goal of driving New York’s affluent, financial target audience to Mohegan Sun’s flagship property in Connecticut, while at the same time highlighting the property’s amenities.
“Our New York-based customers have told us they want much more than the limited, local gaming options,” said George Galinsky, Sr. Vice President of Marketing Communications.
“This campaign is designed to be fun and educational, showing financial district consumers our exciting amenities. We know that once they take the short trip to Mohegan Sun, our high level of personalized guest service and exciting nightlife and leisure activities will fit them to a tee.”
Supporting the streetside fun, Mohegan Sun’s Drive Competition is showcased via the Captivate Network throughout 88 buildings on Wall Street that feature custom videos showcasing Mohegan Sun’s amenities. A LinkedIn promotion supports the effort as well.
This push follows Mohegan Sun’s sponsorship of the ESPN Sports Film Festival at the TriBeCa Film Festival in April, and last year's subway station domination and street furniture advertising execution which was widespread around Wall Street.
For more information on The Mohegan Sun Drive Competition and all of the property’s events, visit mohegansun.com or follow us on Facebook at facebook.com/mohegansun, Twitter @MoheganSun and Instagram @mohegansun.
About Mohegan Sun:
Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on facebook.com/mohegansun, follow us on twitter.com/mohegansun, Instagram @mohegansun and view us on youtube.com/mohegansunvideos.
By press release
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